The Parfumerie Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Parfumerie's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Parfumerie.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Parfumerie
App Name : The Parfumerie
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : NV Digital Solutions
Publisher : BeautyPlus - Best Selfie Cam & Easy Photo Editor,Instagram,Facebook,Avira Antivirus 2020 - Virus Cleaner & VPN,Bestie最美自拍-美妆少女潮系美颜P图相机,Ant Smasher
Total creative ads during the time period : 1,850
Duration : 360
Popularity : 156,021
Check ASO Keywords of The Parfumerie
2. The Parfumerie’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Parfumerie in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Parfumerie in the recent period. As of 2021-03-14, among the The Parfumerie‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 4.82%, Playable Ads category's proportion is 0.0%, Image category's proportion is 95.18%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, The Parfumerie's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.5%,
Messenger's proportion is 25.15%,
Instagram's proportion is 25.15%,
Audience Network's proportion is 24.2%,
's proportion is .
In the date of 2021-03-14, The Parfumerie‘s network with the most ads is Facebook and its proportion is 25.3%.
3. Top 3 Ad Creative Analysis of The Parfumerie
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Parfumerie. We can see some advertising trends.
Top 1 Ad Creative of The Parfumerie
Ad Details ：
Headline ：Néroli & Orchidée Shower Gel
Text ：Get 15% Off your first online purchase!
Top 2 Ad Creative of The Parfumerie
Ad Details ：
Headline ：Néroli & Orchidée Shower Gel
Text ：Get 15% Off your first online purchase!
Top 3 Ad Creative of The Parfumerie
Ad Details ：
Headline ：Immortelle Divine Eye Balm
Text ：Get 15% Off your first L'Occitane purchase online!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 56 | 56 | 56 |
| Popularity | 362 | 362 | 361 |
| Dimensions | 397 x 600 | 397 x 600 | 400 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Sri Lanka | Sri Lanka | Sri Lanka |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Parfumerie in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Parfumerie's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Parfumerie, you can click the app name below to view related reports, or you can find more info in ASOTools.