The Souled Store Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Souled Store's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Souled Store.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Souled Store
App Name : The Souled Store
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer :
Publisher : Instagram,Facebook,打工趣 - 最棒的兼職工作資訊平台,为所有的邮箱应用: myMail,Tiny Bubbles,Classic Destroyer - 2D Space Shooter
Total creative ads during the time period : 2,810
Duration : 350
Popularity : 195,022
Check ASO Keywords of The Souled Store
2. The Souled Store’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Souled Store in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Souled Store in the recent period. As of 2021-03-15, among the The Souled Store‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 3.95%, Playable Ads category's proportion is 0.0%, Image category's proportion is 56.58%, Carousel category's proportion is 39.47%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, The Souled Store's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.11%,
Instagram's proportion is 25.1%,
Audience Network's proportion is 24.89%,
Messenger's proportion is 24.89%,
's proportion is .
In the date of 2021-03-15, The Souled Store‘s network with the most ads is Facebook and its proportion is 25.66%.
3. Top 3 Ad Creative Analysis of The Souled Store
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Souled Store. We can see some advertising trends.
Top 1 Ad Creative of The Souled Store
Ad Details ：
Headline ：Batman: Be Yourself
Text ：Since the last time you visited our website, we've added a TON of unique and high quality products. Check them out now!
Top 2 Ad Creative of The Souled Store
Ad Details ：
Headline ：Mumbai Indians: MI Doodle
Text ：Since the last time you visited our website, we've added a TON of unique and high quality products. Check them out now!
Top 3 Ad Creative of The Souled Store
Ad Details ：
Headline ：Batman: Be Yourself
Text ：Since the last time you visited our website, we've added a TON of unique and high quality products. Check them out now!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 77 | 77 | 77 |
| Popularity | 529 | 527 | 527 |
| Dimensions | 450 x 600 | 450 x 600 | 450 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | India | India | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Souled Store in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free The Souled Store's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Souled Store, you can click the app name below to view related reports, or you can find more info in ASOTools.