The Star Malaysia Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Star Malaysia's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Star Malaysia.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Star Malaysia
App Name : The Star Malaysia
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Star Media Group Berhad
Publisher : Facebook,Instagram,GulogGratis,Blue Light Filter - Night Mode, Night Shift,Water Drink Reminder,7 Minute Workout
Total creative ads during the time period : 506
Duration : 828
Popularity : 39,256
Check ASO Keywords of The Star Malaysia
2. The Star Malaysia’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Star Malaysia in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Star Malaysia in the recent period. As of 2021-05-21, among the The Star Malaysia‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-21, The Star Malaysia's the proportion of networks impressions are placed like this:
Facebook's proportion is 75.0%,
Audience Network's proportion is 25.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-21, The Star Malaysia‘s network with the most ads is Facebook and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of The Star Malaysia
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Star Malaysia. We can see some advertising trends.
Top 1 Ad Creative of The Star Malaysia
Ad Details ：
Headline ：Football: Canada will qualify for 2022 World Cup, says Herdman | The Star Online
Text ：TORONTO (Reuters) - Canada will qualify for the 2022 World Cup, coach John Herdman promised the nation on Monday as Canada Soccer rolled out a 2019-2021 strategic plan that also targets another spot on the Olympic podium for the women's team.
Top 2 Ad Creative of The Star Malaysia
Ad Details ：
Headline ：Football: Canada will qualify for 2022 World Cup, says Herdman | The Star Online
Text ：TORONTO (Reuters) - Canada will qualify for the 2022 World Cup, coach John Herdman promised the nation on Monday as Canada Soccer rolled out a 2019-2021 strategic plan that also targets another spot on the Olympic podium for the women's team.
Top 3 Ad Creative of The Star Malaysia
Ad Details ：
Headline ：CSR on hyperdrive during pandemic
Text ：Stepping forward with several initiatives to assist its tenants, employees and the local community to lighten their financial burden.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 449 | 383 | 21 |
| Popularity | 999 | 999 | 941 |
| Dimensions | 620 x 413 | 600 x 399 | 1240 x 835 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | United States,United Kingdom,Australia,Canada | United Kingdom,United States,Canada,Australia | Malaysia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Star Malaysia in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Star Malaysia's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Star Malaysia, you can click the app name below to view related reports, or you can find more info in ASOTools.