The Sun Digital Edition Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Sun Digital Edition's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Sun Digital Edition.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Sun Digital Edition
App Name : The Sun Digital Edition
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : News Group Newspapers Limited
Publisher : Facebook,Instagram,Nevada Local News,Muslim Baby Names and Meaning!,Asomiya Pratidin,3D Wallpapers,Bangla choto golpo,SmartScanner
Total creative ads during the time period : 89
Duration : 358
Popularity : 6,496
Check ASO Keywords of The Sun Digital Edition
2. The Sun Digital Edition’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Sun Digital Edition in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Sun Digital Edition in the recent period. As of 2021-03-16, among the The Sun Digital Edition‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, The Sun Digital Edition's the proportion of networks impressions are placed like this:
Messenger's proportion is 30.48%,
Instagram's proportion is 23.19%,
Facebook's proportion is 23.17%,
Audience Network's proportion is 23.17%,
's proportion is .
In the date of 2021-03-16, The Sun Digital Edition‘s network with the most ads is Messenger and its proportion is 30.77%.
3. Top 3 Ad Creative Analysis of The Sun Digital Edition
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Sun Digital Edition. We can see some advertising trends.
Top 1 Ad Creative of The Sun Digital Edition
Ad Details ：
Headline ：The Sun Digital Edition App
Text ：Get your favourite paper sent straight to your device every day, packed with all your Sun favourites and awesome digital only features.
Top 2 Ad Creative of The Sun Digital Edition
Ad Details ：
Headline ：The Sun Digital Edition App
Text ：Get your favourite paper sent straight to your device every day, packed with all your Sun favourites and awesome digital only features.
Top 3 Ad Creative of The Sun Digital Edition
Ad Details ：
Headline ：The Sun Digital Edition App
Text ：Get your favourite paper sent straight to your device every day, packed with all your Sun favourites and awesome digital only features.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 25 | 25 | 25 |
| Popularity | 129 | 129 | 128 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Sun Digital Edition in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Sun Digital Edition's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Sun Digital Edition, you can click the app name below to view related reports, or you can find more info in ASOTools.