The Guardian Editions Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Guardian Editions's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Guardian Editions.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Guardian Editions
App Name : The Guardian Editions
Logo：
OS : Android
Network : Instagram,Facebook,Messenger
Developer : Guardian News & Media Ltd
Publisher : Instagram,Facebook
Total creative ads during the time period : 86
Duration : 686
Popularity : 7,320
Check ASO Keywords of The Guardian Editions
2. The Guardian Editions’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Guardian Editions in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Guardian Editions in the recent period. As of 2021-03-16, among the The Guardian Editions‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 11.11%, Playable Ads category's proportion is 0.0%, Image category's proportion is 22.22%, Carousel category's proportion is 66.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, The Guardian Editions's the proportion of networks impressions are placed like this:
Instagram's proportion is 56.99%,
Facebook's proportion is 43.01%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, The Guardian Editions‘s network with the most ads is Instagram and its proportion is 55.56%.
3. Top 3 Ad Creative Analysis of The Guardian Editions
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Guardian Editions. We can see some advertising trends.
Top 1 Ad Creative of The Guardian Editions
Ad Details ：
Headline ：
Text ：A digital subscription gives you the richest experience of Guardian journalism. It also sustains the independent reporting you love.
Top 2 Ad Creative of The Guardian Editions
Ad Details ：
Headline ：
Text ：Subscribe to The Guardian’s essential news magazine and enjoy handpicked articles to help you understand the world every week. Delivered worldwide.
Top 3 Ad Creative of The Guardian Editions
Ad Details ：
Headline ：Subscribe to The Guardian Weekly
Text ：Subscribe to The Guardian’s essential news magazine and enjoy handpicked articles to help you understand the world every week. Delivered worldwide.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 42 | 52 | 29 |
| Popularity | 220 | 165 | 142 |
| Dimensions | 426 x 426 | 240 x 426 | 1080 x 1080 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | United Kingdom | United Kingdom | Czech,Portugal,Greece,Poland,Armenia,Luxembourg,United Kingdom,Italy,Belgium,Netherlands,Sweden,Ireland,France |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Guardian Editions in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free The Guardian Editions's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Guardian Editions, you can click the app name below to view related reports, or you can find more info in ASOTools.