The Sydney Morning Herald Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Sydney Morning Herald's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Sydney Morning Herald.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Sydney Morning Herald
App Name : The Sydney Morning Herald
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Fairfax Media
Publisher : Facebook,Instagram,Bible Study - Study The Bible By Topic,Namaz ka tarika Hindi,Anygram : Make Global Friends,Alarm Clock
Total creative ads during the time period : 65
Duration : 703
Popularity : 7,510
Check ASO Keywords of The Sydney Morning Herald
2. The Sydney Morning Herald’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Sydney Morning Herald in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Sydney Morning Herald in the recent period. As of 2021-03-15, among the The Sydney Morning Herald‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, The Sydney Morning Herald's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Instagram's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, The Sydney Morning Herald‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of The Sydney Morning Herald
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Sydney Morning Herald. We can see some advertising trends.
Top 1 Ad Creative of The Sydney Morning Herald
Ad Details ：
Headline ：DD-cups runneth over for online bra salesman
Text ：Here's a peek behind the scenes at how we got started.
Thanks to all our amazing customers for making this possible 😀
Top 2 Ad Creative of The Sydney Morning Herald
Ad Details ：
Headline ：Download the Herald app.
Text ：Access the latest news and top stories on the Herald app.
Top 3 Ad Creative of The Sydney Morning Herald
Ad Details ：
Headline ：Download the Herald app.
Text ：Access the latest news and top stories on the Herald app.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 551 | 57 | 57 |
| Popularity | 999 | 240 | 237 |
| Dimensions | 600 x 338 | 1080 x 1080 | 1080 x 1920 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 2 | 2 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Sydney Morning Herald in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Sydney Morning Herald's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Sydney Morning Herald, you can click the app name below to view related reports, or you can find more info in ASOTools.