The Weather Forecast App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Weather Forecast App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Weather Forecast App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Weather Forecast App
App Name : The Weather Forecast App
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Position Mobile Ltd SEZC
Publisher : Weather Magic,Instagram,台灣天氣預報!,Satellite images,当地天气，阳光,天气插件 - 最独特部件的天气预报,Facebook
Total creative ads during the time period : 386
Duration : 646
Popularity : 42,571
Check ASO Keywords of The Weather Forecast App
2. The Weather Forecast App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Weather Forecast App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Weather Forecast App in the recent period. As of 2021-05-28, among the The Weather Forecast App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, The Weather Forecast App's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.79%,
Facebook's proportion is 24.74%,
Audience Network's proportion is 24.74%,
Instagram's proportion is 24.74%,
's proportion is .
In the date of 2021-05-28, The Weather Forecast App‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of The Weather Forecast App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Weather Forecast App. We can see some advertising trends.
Top 1 Ad Creative of The Weather Forecast App
Ad Details ：
Headline ：America's Most Trusted Weather App
Text ：Tropical storm warnings for the South East. 🌪️
Get the best weather info and stay safe! 🌨️
Top 2 Ad Creative of The Weather Forecast App
Ad Details ：
Headline ：Weather Tomorrow Hourly.
Text ：Breaking Weather Alert!
Top 3 Ad Creative of The Weather Forecast App
Ad Details ：
Headline ：Try it for FREE!
Text ：Don't get caught in the rain! ☔️ Check out the #precipitation forecast for 24-hrs ahead!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 133 | 207 | 163 |
| Popularity | 935 | 858 | 640 |
| Dimensions | 791 x 895 | 332 x 720 | 426 x 426 |
| Creative Type | Image | Video | Video |
| Network | Google Ads(Admob) | ||
| Related Ads | 1 | 2 | 4 |
| Countries | United States | Canada,United Kingdom,Australia,United States | United States,Australia,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Weather Forecast App in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Weather Forecast App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Weather Forecast App, you can click the app name below to view related reports, or you can find more info in ASOTools.