The Weather Network: Local Forecasts & Radar Maps Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Weather Network: Local Forecasts & Radar Maps's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Weather Network: Local Forecasts & Radar Maps.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Weather Network: Local Forecasts & Radar Maps
App Name : The Weather Network: Local Forecasts & Radar Maps
Logo：
OS : Android
Network : Facebook,Audience Network,Messenger
Developer : The Weather Network / MétéoMédia
Publisher : Facebook,Instagram,weather app,Moti Shqiptar - Parashikimi i Motit,Bahrain weather,Home Run Tri Peaks Solitaire
Total creative ads during the time period : 158
Duration : 1,723
Popularity : 14,083
Check ASO Keywords of The Weather Network: Local Forecasts & Radar Maps
2. The Weather Network: Local Forecasts & Radar Maps’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Weather Network: Local Forecasts & Radar Maps in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Weather Network: Local Forecasts & Radar Maps in the recent period. As of 2021-03-09, among the The Weather Network: Local Forecasts & Radar Maps‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-09, The Weather Network: Local Forecasts & Radar Maps's the proportion of networks impressions are placed like this:
Facebook's proportion is 34.09%,
Audience Network's proportion is 32.95%,
Messenger's proportion is 32.95%,
's proportion is ,
's proportion is .
In the date of 2021-03-09, The Weather Network: Local Forecasts & Radar Maps‘s network with the most ads is Facebook and its proportion is 36.84%.
3. Top 3 Ad Creative Analysis of The Weather Network: Local Forecasts & Radar Maps
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Weather Network: Local Forecasts & Radar Maps. We can see some advertising trends.
Top 1 Ad Creative of The Weather Network: Local Forecasts & Radar Maps
Ad Details ：
Headline ：Check our Ski Report before hitting the slopes this season
Text ：Enough snow to ski or snowboard? ⛷❄🏂 Check our #SkiReport before booking time on the slopes this season 👇
#MySkiLife
Top 2 Ad Creative of The Weather Network: Local Forecasts & Radar Maps
Ad Details ：
Headline ：Check our Ski Report before hitting the slopes this season!
Text ：Check our #SkiReport before you hit the slopes this season ❄⛷ Find your forecast, hill conditions and more 👇
#MySkiLife
Top 3 Ad Creative of The Weather Network: Local Forecasts & Radar Maps
Ad Details ：
Headline ：Check our Ski Report before hitting the slopes this season!
Text ：Check out our #SkiReport before you hit the slopes this season ❄⛷ Find your forecast, hill conditions and more 👇
#MySkiLife
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 56 | 56 | 56 |
| Popularity | 320 | 319 | 319 |
| Dimensions | 600 x 314 | 600 x 314 | 600 x 402 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,United Kingdom,Canada,Australia | Australia,United States,United Kingdom,Canada | Canada,Australia,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Weather Network: Local Forecasts & Radar Maps in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Weather Network: Local Forecasts & Radar Maps's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Weather Network: Local Forecasts & Radar Maps, you can click the app name below to view related reports, or you can find more info in ASOTools.