EO Smart Home Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the EO Smart Home's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps EO Smart Home.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of EO Smart Home

App Name : EO Smart Home

Logo：

OS : Android

Network : Google Ads(Admob),Facebook,Instagram

Developer : EO Charging

Publisher : Instagram,Facebook,Pro des Mots™,Drift Mania Championship - 2,Buraco Justificado Mano a Mano,全民2048！,Ambulans

Total creative ads during the time period : 111

Duration : 182

Popularity : 18,463

Check ASO Keywords of EO Smart Home

2. EO Smart Home’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser EO Smart Home in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of EO Smart Home in the recent period. As of 2021-03-16, among the EO Smart Home‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 9.68%, Playable Ads category's proportion is 0.0%, Image category's proportion is 77.42%, Carousel category's proportion is 12.9%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, EO Smart Home's the proportion of networks impressions are placed like this:

Messenger's proportion is 30.79%,

Facebook's proportion is 30.42%,

Instagram's proportion is 27.02%,

Audience Network's proportion is 11.78%,

's proportion is .

In the date of 2021-03-16, EO Smart Home‘s network with the most ads is Facebook and its proportion is 25.81%.

3. Top 3 Ad Creative Analysis of EO Smart Home

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of EO Smart Home. We can see some advertising trends.

Top 1 Ad Creative of EO Smart Home

Ad Details ：

Headline ：Electric car charger installed from £595 (including OLEV Grant)

Text ：Small in size, big in power. Meet the EO Mini Pro 2.

Top 2 Ad Creative of EO Smart Home

Ad Details ：

Headline ：Fully installed in the UK from £595 (including OLEV Grant)

Text ：Charge your electric car with solar panels. Meet the EO Mini Pro 2.

Top 3 Ad Creative of EO Smart Home

Ad Details ：

Headline ：Make a statement. Make it discreet.

Text ：Our latest electric vehicle charger available in four colours.

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for EO Smart Home in recent advertising is Messenger, and the main creative type is Video.

In conclusion: The above is a free EO Smart Home's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to EO Smart Home, you can click the app name below to view related reports, or you can find more info in ASOTools.

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