The Works Magazine Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Works Magazine's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Works Magazine.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Works Magazine
App Name : The Works Magazine
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : MagLoft
Publisher : Facebook,Instagram
Total creative ads during the time period : 17
Duration : 350
Popularity : 13,164
Check ASO Keywords of The Works Magazine
2. The Works Magazine’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Works Magazine in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Works Magazine in the recent period. As of 2021-02-25, among the The Works Magazine‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-25, The Works Magazine's the proportion of networks impressions are placed like this:
Audience Network's proportion is 29.52%,
Facebook's proportion is 28.95%,
Instagram's proportion is 20.76%,
Messenger's proportion is 20.76%,
's proportion is .
In the date of 2021-02-25, The Works Magazine‘s network with the most ads is Facebook and its proportion is 30.0%.
3. Top 3 Ad Creative Analysis of The Works Magazine
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Works Magazine. We can see some advertising trends.
Top 1 Ad Creative of The Works Magazine
Ad Details ：
Headline ：Get Your Free Career Coaching
Text ：Are you attempting to find a new career and feel like you’re getting nowhere? Finding a career can be challenging. From developing a professional resume to finding the hot jobs, our Career Coaching sessions will point you in the right direction. We can help you with free career coaching.
Top 2 Ad Creative of The Works Magazine
Ad Details ：
Headline ：Get Your Free Career Coaching
Text ：Are you attempting to find a new career and feel like you’re getting nowhere? Finding a career can be challenging. From developing a professional resume to finding the hot jobs, our Career Coaching sessions will point you in the right direction. We can help you with free career coaching.
Top 3 Ad Creative of The Works Magazine
Ad Details ：
Headline ：Get Your Free Career Coaching
Text ：Are you attempting to find a new career and feel like you’re getting nowhere? Finding a career can be challenging. From developing a professional resume to finding the hot jobs, our Career Coaching sessions will point you in the right direction. We can help you with free career coaching.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 349 | 326 | 349 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 314 | 600 x 314 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,United States,Australia,Canada | United Kingdom,Australia,United States,Canada | United Kingdom,United States,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Works Magazine in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free The Works Magazine's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Works Magazine, you can click the app name below to view related reports, or you can find more info in ASOTools.