News Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the News’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps News.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of News

App Name : News

Logo News-SocialPeta

OS : Android

Network : Twitter,Facebook,Instagram

Developer : Distilled SCH

Publisher :

Total creative ads during the time period : 58

Duration : 1,511

Popularity : 16,137

2. News’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser News in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of News in the recent period. As of 2020-09-02, among the News‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, News’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-02, News‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of News

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of News. We can see some advertising trends.

Top 1 Ad Creative of News

Ad Details :

Headline :Controversial Dún Laoghaire co-living development granted permission by An Bord Pleanála

Text :Bartra Capital’s CEO said the company will implement conditions outlined by the planning body.

Top 2 Ad Creative of News

Ad Details :

Headline :'An attack on the most vulnerable': HSE introduces fees for transport to disability day services

Text :One family told their local MEP they were facing a €2,000 annual bill.

Top 3 Ad Creative of News

Ad Details :

Headline :Katherine Zappone warned Tánaiste that using State funds for Pope visit 'undermined' work for LGTBI+ rights

Text :An email released under the Freedom of Information Act shows how Zappone had ‘very serious’ concerns ahead of the visit.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 294 340 543
Popularity 999 999 999
Dimensions 613 x 400 600 x 400 613 x 400
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Canada,United Kingdom,Australia,United States Australia,Canada,United Kingdom,United States Canada,United States,Australia,United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for News in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free News’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to News, you can click the app name below to view related reports.