WTNH News 8 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WTNH News 8's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WTNH News 8.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WTNH News 8
App Name : WTNH News 8
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Nexstar Digital (formerly LIN Media)
Publisher : Facebook,Instagram,Photo Editor & Pic Collage - Sweet Selfie Camera,DU Cleaner – Memory cleaner clean phone cache,Korean Food Recipes - 10k Recipes,USA Weather forecast,Treehouse Table,Vegan Recipes - Free Vegan Food Cookbook,Text Free: WiFi Calling App
Total creative ads during the time period : 79
Duration : 960
Popularity : 17,502
Check ASO Keywords of WTNH News 8
2. WTNH News 8’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WTNH News 8 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WTNH News 8 in the recent period. As of 2021-02-10, among the WTNH News 8‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-10, WTNH News 8's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-10, WTNH News 8‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of WTNH News 8
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WTNH News 8. We can see some advertising trends.
Top 1 Ad Creative of WTNH News 8
Ad Details ：
Headline ：Mayor Harp diverts nearly $4k from fire dept. for uniforms for her admin staff
Text ：Yikes! A mayor in Connecticut diverted $4,000 in funds originally set aside to purchase uniforms and gear for firefighters to purchase clothing for two of her receptionists and an aide.
Do stories like this make you question how government is spending your tax dollars?
Top 2 Ad Creative of WTNH News 8
Ad Details ：
Headline ：Quinnipiac Poll shows Lamont's lead over Stefanowski in Governor's Race
Text ：I am voting for Bob because we have one chance to get it right..
Top 3 Ad Creative of WTNH News 8
Ad Details ：
Headline ：New Haven mayor under fire over lead regulations
Text ：A year ago the Harp Administration undermined the City's lead inspection and enforcement policy in order to save money, allowing 300 hundred of our children to be poisoned—with no consequences to slumlords.
This is wrong. It is unethical. It is a moral failure.
As your Mayor I will return enforcement of lead cleanup to 5 micrograms per deciliter. I will hold slumlords accountable. And I will never put our children at risk in order to save money.
https://www.wtnh.com/news/connecticut/new-haven/new-haven-mayor-under-fire-over-lead-regulations/2067152176?
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 750 | 740 | 464 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for WTNH News 8 in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free WTNH News 8's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WTNH News 8, you can click the app name below to view related reports, or you can find more info in ASOTools.