TheLorry Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the TheLorry’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TheLorry.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of TheLorry

App Name : TheLorry

Logo

TheLorry-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : The Lorry Online Sdn Bhd

Publisher : 地铁跑酷 - 官方中文版,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),Fotor - Photo Editor & Collage,YouCam Perfect - Best Selfie Camera Photo Editor,Korean Food Recipes - 10k Recipes,YouCam Nails - Manicure Salon for Custom Nail Art,30 Day Fitness Challenge - Workout at Home

Total creative ads during the time period : 310

Duration : 481

Popularity : 45,730

2. TheLorry’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser TheLorry in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of TheLorry in the recent period. As of 2020-09-07, among the TheLorry‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 25.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 66.67%, Carousel category’s proportion is 8.33%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, TheLorry’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.84%,

Instagram’s proportion is 24.58%,

Messenger’s proportion is 24.58%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, TheLorry‘s network with the most ads is Instagram and its proportion is 41.67%.

3. Top 3 Ad Creative Analysis of TheLorry

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TheLorry. We can see some advertising trends.

Top 1 Ad Creative of TheLorry

Ad Details :

Headline :Perlukan bantuan untuk tempahan anda?

Text :TheLorry is Malaysia’s trusted and affordable movers. We are professionals in house moving, lorry rental('lori sewa'), office moving, and furniture transport.'

Top 2 Ad Creative of TheLorry

Ad Details :

Headline :Need help with your booking?

Text :PM us and we'll help you out! Or just use our coupon code: FB10 and unlock 10% discount!

Top 3 Ad Creative of TheLorry

Ad Details :

Headline :Need help with your booking?

Text :PM us and we'll help you out! Or just use our coupon code: FB10 and unlock 10% discount!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 110 110 109
Popularity 807 801 790
Dimensions 525 x 275 2048 x 1365 2048 x 1365
Creative Type Image Image Image
Network Messenger Messenger Facebook
Related Ads 1 1 1
Countries Malaysia Malaysia Malaysia
Language English English English

Through the above analysis, we can see that the most effective channel for TheLorry in recent advertising is Messenger, and the main creative type is Image.

In conclusion: The above is a free TheLorry’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to TheLorry, you can click the app name below to view related reports.