TheLorry Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TheLorry's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TheLorry.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TheLorry
App Name : TheLorry
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : The Lorry Online Sdn Bhd
Publisher : Instagram,Facebook,地铁跑酷 - 官方中文版,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),Fotor - Photo Editor&Collage,YouCam Perfect - Best Photo Editor & Selfie Camera
Total creative ads during the time period : 924
Duration : 669
Popularity : 464,411
Check ASO Keywords of TheLorry
2. TheLorry’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TheLorry in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TheLorry in the recent period. As of 2021-03-14, among the TheLorry‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 34.55%, Playable Ads category's proportion is 0.0%, Image category's proportion is 65.45%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, TheLorry's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.31%,
Facebook's proportion is 26.04%,
Audience Network's proportion is 24.06%,
Messenger's proportion is 23.59%,
's proportion is .
In the date of 2021-03-14, TheLorry‘s network with the most ads is Instagram and its proportion is 32.73%.
3. Top 3 Ad Creative Analysis of TheLorry
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TheLorry. We can see some advertising trends.
Top 1 Ad Creative of TheLorry
Ad Details ：
Headline ：
Text ：Ngga usah pusing-pusing TheLorryeans! Kami tetap ko bantu kalian buat angkut barang meski dalam situasi seperti ini dengan harga diskon pula.
#cumathelorry #angkutbaranggakribet #southeastasialandlogisticplatform
Top 2 Ad Creative of TheLorry
Ad Details ：
Headline ：Jasa Pindah & Angkut Barang Keseluruh Jabodetabek Mulai Dari Rp 121.000 Saja
Text ：Bukan TheLorry namanya kalau ngga sering kasih diskon.
Kita punya diskon up to 50% untuk kalian yang berdomisili di kota Surabaya. Buruan tag teman kalian yang tinggal di Surabaya!
Ingat diskon, ingat TheLorry!
#cumathelorry #southeastasialandlogisticplatform #angkutbaranggakribet
Top 3 Ad Creative of TheLorry
Ad Details ：
Headline ：
Text ：Berat kan ngangkat barang sendiri? Udah pake TheLorry aja, kamu tinggal ongkang-ongkang kaki dan semua barang-barang kamu yang ingin kamu bawa pindahan dijamin beres. Buruan klik thelorry.com atau install aplikasinya #TheLorry #PindahanGakRibet #jasapindahanmurah #jasapindahanjabodetabek #jasapindahanjakarta #video #videolucu #vidgram #indovidgram
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 245 | 287 | 320 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 640 x 640 |
| Creative Type | Image | Image | Video |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Indonesia | Indonesia | Indonesia |
| Language | Indonesian | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for TheLorry in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free TheLorry's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TheLorry, you can click the app name below to view related reports, or you can find more info in ASOTools.