Three Kingdoms: Romance of Heroes Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Three Kingdoms: Romance of Heroes's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Three Kingdoms: Romance of Heroes.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Three Kingdoms: Romance of Heroes
App Name : Three Kingdoms: Romance of Heroes
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : ZBJoy Games
Publisher : Instagram,Facebook,FantasySpin,Black Spades with Jokers and Prizes,Pinochle,Coin Avengers:Millionaire challenge
Total creative ads during the time period : 1,175
Duration : 299
Popularity : 151,257
Check ASO Keywords of Three Kingdoms: Romance of Heroes
2. Three Kingdoms: Romance of Heroes’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Three Kingdoms: Romance of Heroes in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Three Kingdoms: Romance of Heroes in the recent period. As of 2021-03-15, among the Three Kingdoms: Romance of Heroes‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Three Kingdoms: Romance of Heroes's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.96%,
Audience Network's proportion is 24.75%,
Facebook's proportion is 24.72%,
Instagram's proportion is 24.57%,
's proportion is .
In the date of 2021-03-15, Three Kingdoms: Romance of Heroes‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Three Kingdoms: Romance of Heroes
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Three Kingdoms: Romance of Heroes. We can see some advertising trends.
Top 1 Ad Creative of Three Kingdoms: Romance of Heroes
Ad Details ：
Headline ：2020真三国卡牌诚意之作
Text ：兵锋所指，莫非王土，率土之浜，莫非王臣
Top 2 Ad Creative of Three Kingdoms: Romance of Heroes
Ad Details ：
Headline ：2020真三国卡牌诚意之作
Text ：兵锋所指，莫非王土，率土之浜，莫非王臣
Top 3 Ad Creative of Three Kingdoms: Romance of Heroes
Ad Details ：
Headline ：三国志系列之匡扶汉室
Text ：三国群英尽收麾下，打造属于你的三国最强阵容
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 290 | 290 | 290 |
| Popularity | 999 | 998 | 998 |
| Dimensions | 400 x 400 | 400 x 400 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 3 | 3 | 4 |
| Countries | Philippines,Indonesia,Macau,Malaysia,Hong Kong,Cambodia,Taiwan,Singapore,Laos | Indonesia,Taiwan,Hong Kong,Laos,Macau,Philippines,Singapore,Cambodia,Malaysia | Laos,Philippines,Macau,Indonesia,Singapore,Taiwan,Cambodia,Hong Kong,Malaysia |
| Language | Chinese (Simplified) | Chinese (Simplified) | Chinese (Simplified) |
Through the above analysis, we can see that the most effective channel for Three Kingdoms: Romance of Heroes in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Three Kingdoms: Romance of Heroes's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Three Kingdoms: Romance of Heroes, you can click the app name below to view related reports, or you can find more info in ASOTools.