Vodafone Pay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Vodafone Pay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Vodafone Pay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Vodafone Pay
App Name : Vodafone Pay
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Vodafone Elektronik Para ve Ödeme Hizmetleri A.Ş
Publisher : Facebook,Instagram,Kids Piano: Baby's Piano,Coloring Book - Kids Paint
Total creative ads during the time period : 70
Duration : 34
Popularity : 9,905
Check ASO Keywords of Vodafone Pay
2. Vodafone Pay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Vodafone Pay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Vodafone Pay in the recent period. As of 2021-02-28, among the Vodafone Pay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-28, Vodafone Pay's the proportion of networks impressions are placed like this:
Facebook's proportion is 35.01%,
Instagram's proportion is 35.01%,
Messenger's proportion is 29.98%,
's proportion is ,
's proportion is .
In the date of 2021-02-28, Vodafone Pay‘s network with the most ads is Facebook and its proportion is 37.5%.
3. Top 3 Ad Creative Analysis of Vodafone Pay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Vodafone Pay. We can see some advertising trends.
Top 1 Ad Creative of Vodafone Pay
Ad Details ：
Headline ：Yeni Nesil Ödeme Sistemi Vodafone Pay
Text ：Kredi kartınız yoksa internet alışverişleriniz için Vodafone Pay var!
Top 2 Ad Creative of Vodafone Pay
Ad Details ：
Headline ：Vodafone Pay
Text ：Vodafone Pay ile kredi ya da banka kartınız olmasa bile artık internetten alışveriş yapabilirsiniz.
Top 3 Ad Creative of Vodafone Pay
Ad Details ：
Headline ：İnternet Alışverişlerin İçin Vodafone Pay
Text ：Kredi kartınız yoksa oyun içi harcamaların için Vodafone Pay var!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 32 | 32 | 32 |
| Popularity | 156 | 156 | 156 |
| Dimensions | 240 x 426 | 340 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Turkey | Turkey | Turkey |
| Language | Turkish | Turkish | Turkish |
Through the above analysis, we can see that the most effective channel for Vodafone Pay in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Vodafone Pay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Vodafone Pay, you can click the app name below to view related reports, or you can find more info in ASOTools.