TIAA Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TIAA's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TIAA.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TIAA
App Name : TIAA
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : TIAA
Publisher : Instagram,Fotor - Photo Editor&Collage,Timhop™ Asian Dating,Ice Princess Mermaid: Girl Makeup & Dress Up Games,GulogGratis,Facebook,HuffPost - News & Politics,BoothCool - Heart Effects,English-Chinese Audio Bible
Total creative ads during the time period : 385
Duration : 933
Popularity : 40,310
Check ASO Keywords of TIAA
2. TIAA’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TIAA in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TIAA in the recent period. As of 2021-03-14, among the TIAA‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, TIAA's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-14, TIAA‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of TIAA
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TIAA. We can see some advertising trends.
Top 1 Ad Creative of TIAA
Ad Details ：
Headline ：Birdwatcher | TIAA Never Run Out
Text ：Some things in life run out. Lifetime retirement income from TIAA doesn’t. Never run out with guaranteed monthly retirement income.
Top 2 Ad Creative of TIAA
Ad Details ：
Headline ：Childcare | TIAA Never Run Out
Text ：Some things in life run out. Lifetime retirement income from TIAA doesn’t. Never run out with guaranteed monthly retirement income.
Top 3 Ad Creative of TIAA
Ad Details ：
Headline ：Childcare | TIAA Never Run Out
Text ：Some things in life run out. Lifetime retirement income from TIAA doesn’t. Never run out with guaranteed monthly retirement income.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 214 | 202 | 202 |
| Popularity | 990 | 987 | 986 |
| Dimensions | 1200 x 675 | 640 x 360 | 1200 x 675 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,United Kingdom,Canada | Canada,Australia,United States,United Kingdom | Australia,Canada,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for TIAA in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free TIAA's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TIAA, you can click the app name below to view related reports, or you can find more info in ASOTools.