TIAA Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the TIAA’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TIAA.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of TIAA

App Name : TIAA



OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : TIAA

Publisher : Fotor - Photo Editor & Collage,Timhop™ Asian Dating,Ice Princess Mermaid: Girl Makeup & Dress Up Games,GulogGratis: Køb & sælg,HuffPost - News & Politics,BoothCool - Heart Effects,圣经中文版-Holy Bible英汉对照朗读播放器,Motorcycle Driving 3D

Total creative ads during the time period : 314

Duration : 745

Popularity : 32,499

2. TIAA’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser TIAA in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of TIAA in the recent period. As of 2020-09-07, among the TIAA‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, TIAA’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

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’s proportion is ,

’s proportion is .

In the date of 2020-09-07, TIAA‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of TIAA

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TIAA. We can see some advertising trends.

Top 1 Ad Creative of TIAA

Ad Details :

Headline :Don't wait until you’re close to retirement to make a plan.

Text :Visit advisor for your free personalized plan today.

Top 2 Ad Creative of TIAA

Ad Details :

Headline :Get smart about investing

Text :Read our article.

Top 3 Ad Creative of TIAA

Ad Details :

Headline :Birdwatcher | TIAA Never Run Out

Text :Some things in life run out. Lifetime retirement income from TIAA doesn’t. Never run out with guaranteed monthly retirement income.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 623 599 214
Popularity 999 999 990
Dimensions 640 x 360 1200 x 628 1200 x 675
Creative Type Video Image Video
Network Facebook Facebook Twitter
Related Ads 1 1 1
Countries United States,Australia,Canada,United Kingdom Canada,Australia,United States,United Kingdom United States,Australia,United Kingdom,Canada
Language English English English

Through the above analysis, we can see that the most effective channel for TIAA in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free TIAA’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to TIAA, you can click the app name below to view related reports.