Happy Camera Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Happy Camera's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Happy Camera.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Happy Camera
App Name : Happy Camera
Logo：
OS : Android
Network : 头条穿山甲,今日头条,西瓜视频
Developer : Samantha Boyd
Publisher : YouCam Nails - Manicure Salon for Custom Nail Art,Video Collage Maker,Treehouse Table,Tandem Language Exchange: Speak & learn languages,Photo Editor & Pic Collage - Sweet Selfie Camera,YouCam Perfect - Best Photo Editor & Selfie Camera,USA Weather forecast,Treehouse – Family Organizer
Total creative ads during the time period : 214
Duration : 601
Popularity : 10,951
Check ASO Keywords of Happy Camera
2. Happy Camera’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Happy Camera in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Happy Camera in the recent period. As of 2021-03-10, among the Happy Camera‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 14.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 85.71%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, Happy Camera's the proportion of networks impressions are placed like this:
头条穿山甲's proportion is 85.71%,
今日头条's proportion is 14.29%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, Happy Camera‘s network with the most ads is 头条穿山甲 and its proportion is 85.71%.
3. Top 3 Ad Creative Analysis of Happy Camera
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Happy Camera. We can see some advertising trends.
Top 1 Ad Creative of Happy Camera
Ad Details ：
Headline ：照片背景不好看？用这个app，一键换背景，让你照片瞬间提升档次
Text ：
Top 2 Ad Creative of Happy Camera
Ad Details ：
Headline ：Happy Camera
Text ：Das Schönste ist nicht die Landschaft draußen, sondern das Schöne dich selbst in der...
Top 3 Ad Creative of Happy Camera
Ad Details ：
Headline ：我的天！这款相机竟然能打开时光机，看未来的样子，好玩！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 25 | 15 | 18 |
| Popularity | 86 | 86 | 73 |
| Dimensions | 540 x 960 | 421 x 748 | 540 x 960 |
| Creative Type | Video | Image | Video |
| Network | 今日头条 | Audience Network | 今日头条 |
| Related Ads | 1 | 1 | 1 |
| Countries | Liechtenstein,Germany,Austria | ||
| Language | NA | German | NA |
Through the above analysis, we can see that the most effective channel for Happy Camera in recent advertising is 今日头条, and the main creative type is Video.
In conclusion: The above is a free Happy Camera's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Happy Camera, you can click the app name below to view related reports, or you can find more info in ASOTools.