Mi Tigo (antes Tigo Shop) Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mi Tigo (antes Tigo Shop)'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mi Tigo (antes Tigo Shop).
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mi Tigo (antes Tigo Shop)
App Name : Mi Tigo (antes Tigo Shop)
Logo：
OS : Android
Network : Google Ads(Admob),Audience Network,Facebook
Developer : TIGO
Publisher : Instagram,USA Weather forecast,Korean Food Recipes - 10k Recipes,Treehouse Table,Unicorn Live Wallpaper,Vegan Recipes - Free Vegan Food Cookbook
Total creative ads during the time period : 252
Duration : 1,730
Popularity : 26,664
Check ASO Keywords of Mi Tigo (antes Tigo Shop)
2. Mi Tigo (antes Tigo Shop)’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mi Tigo (antes Tigo Shop) in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mi Tigo (antes Tigo Shop) in the recent period. As of 2021-04-09, among the Mi Tigo (antes Tigo Shop)‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-09, Mi Tigo (antes Tigo Shop)'s the proportion of networks impressions are placed like this:
Facebook's proportion is 25.52%,
Audience Network's proportion is 24.83%,
Instagram's proportion is 24.83%,
Messenger's proportion is 24.83%,
's proportion is .
In the date of 2021-04-09, Mi Tigo (antes Tigo Shop)‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Mi Tigo (antes Tigo Shop)
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mi Tigo (antes Tigo Shop). We can see some advertising trends.
Top 1 Ad Creative of Mi Tigo (antes Tigo Shop)
Ad Details ：
Headline ：Descarga Mi Tigo App
Text ：Tan simple como navegar en tus redes favoritas es pagar en línea 🌐. En MI TIGO encuentras todo lo que necesitas en un solo lugar.
Top 2 Ad Creative of Mi Tigo (antes Tigo Shop)
Ad Details ：
Headline ：Descarga Mi Tigo App
Text ：Tan simple como navegar en tus redes favoritas es pagar en línea 🌐. En MI TIGO encuentras todo lo que necesitas en un solo lugar.
Top 3 Ad Creative of Mi Tigo (antes Tigo Shop)
Ad Details ：
Headline ：Descarga Mi Tigo App
Text ：Tan simple como navegar en tus redes favoritas es pagar en línea 🌐. En MI TIGO encuentras todo lo que necesitas en un solo lugar.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 114 | 114 | 114 |
| Popularity | 822 | 821 | 821 |
| Dimensions | 1200 x 628 | 400 x 224 | 400 x 224 |
| Creative Type | Image | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Spain,Argentina,Colombia,Venezuela,Mexico,Peru,Panama,Cuba,Chile,Paraguay | Mexico,Peru,Venezuela,Panama,Chile,Colombia,Spain,Argentina,Paraguay,Cuba | Chile,Venezuela,Cuba,Colombia,Mexico,Paraguay,Peru,Argentina,Spain,Panama |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Mi Tigo (antes Tigo Shop) in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Mi Tigo (antes Tigo Shop)'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mi Tigo (antes Tigo Shop), you can click the app name below to view related reports, or you can find more info in ASOTools.