TikTok 틱톡 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TikTok 틱톡's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TikTok 틱톡.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TikTok 틱톡
App Name : TikTok 틱톡
Logo：
OS : iOS
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : TikTok Pte. Ltd.
Publisher : Instagram,PhotoGrid Video Collage maker,Facebook,VoiceTube - Learn English,Drift Mania Championship,HuffPost - News & Politics
Total creative ads during the time period : 10,000
Duration : 1,411
Popularity : 7,546,778
Check ASO Keywords of TikTok 틱톡
2. TikTok 틱톡’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TikTok 틱톡 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TikTok 틱톡 in the recent period. As of 2021-03-15, among the TikTok 틱톡‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 72.94%, Playable Ads category's proportion is 0.0%, Image category's proportion is 27.06%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, TikTok 틱톡's the proportion of networks impressions are placed like this:
Audience Network's proportion is 32.61%,
Facebook's proportion is 32.58%,
Instagram's proportion is 30.22%,
Messenger's proportion is 3.0%,
Google Ads(Admob)'s proportion is 1.14%.
In the date of 2021-03-15, TikTok 틱톡‘s network with the most ads is Instagram and its proportion is 25.29%.
3. Top 3 Ad Creative Analysis of TikTok 틱톡
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TikTok 틱톡. We can see some advertising trends.
Top 1 Ad Creative of TikTok 틱톡
Ad Details ：
Headline ：Tik Tok
Text ：
Top 2 Ad Creative of TikTok 틱톡
Ad Details ：
Headline ：Tik Tok
Text ：
Top 3 Ad Creative of TikTok 틱톡
Ad Details ：
Headline ：Tik Tok
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,030 | 1,028 | 1,028 |
| Popularity | 1,000 | 1,000 | 1,000 |
| Dimensions | 1280 x 720 | 800 x 800 | 800 x 800 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Vietnam | Vietnam | Vietnam |
| Language | Indonesian | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for TikTok 틱톡 in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free TikTok 틱톡's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TikTok 틱톡, you can click the app name below to view related reports, or you can find more info in ASOTools.