Tokopedia Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tokopedia's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tokopedia.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tokopedia
App Name : Tokopedia
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : TOKOPEDIA PT
Publisher : Fotor - Photo Editor&Collage,GulogGratis,OLX Classifieds,MakeupPlus - Virtual Makeup,开箱模拟器 for 皇室战争,appsGratis,Tap Tap Music-Pop Songs,Un día más culto,MySQL QueryDB Client
Total creative ads during the time period : 10,000
Duration : 2,039
Popularity : 5,278,487
Check ASO Keywords of Tokopedia
2. Tokopedia’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tokopedia in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tokopedia in the recent period. As of 2021-02-18, among the Tokopedia‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-18, Tokopedia's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.41%,
Messenger's proportion is 25.17%,
Audience Network's proportion is 24.77%,
Facebook's proportion is 24.65%,
's proportion is .
In the date of 2021-02-18, Tokopedia‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Tokopedia
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tokopedia. We can see some advertising trends.
Top 1 Ad Creative of Tokopedia
Ad Details ：
Headline ：Tokopedia - Jual Beli Online
Text ：Cobain hematnya transaksi top-up & tagihan/travel/entertainment di Tokopedia buat pertama...
Top 2 Ad Creative of Tokopedia
Ad Details ：
Headline ：Khusus Pengguna Baru!
Text ：Ramadan Ekstra tradisi yang dinanti kini kembali! Penuhi kebutuhan Ramadan mulai dari belanja online hingga bayar tagihan ini-itu bisa kamu lakukan di aplikasi jual-beli online Tokopedia untuk buat Ramadan lebih Ekstra! Dengan pilihan promo Ramadan terbaik seperti gratis ongkir sepuasnya, gratis ...
Top 3 Ad Creative of Tokopedia
Ad Details ：
Headline ：Belanja Mudah di Tokopedia!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 53 | 53 | 53 |
| Popularity | 335 | 310 | 308 |
| Dimensions | 796 x 415 | 600 x 315 | 400 x 224 |
| Creative Type | Image | Image | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Indonesia | United States,Indonesia | Indonesia,United States |
| Language | Indonesian | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for Tokopedia in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Tokopedia's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tokopedia, you can click the app name below to view related reports, or you can find more info in ASOTools.