GoToll: Pay tolls as you go Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the GoToll: Pay tolls as you go’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps GoToll: Pay tolls as you go.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of GoToll: Pay tolls as you go

App Name : GoToll: Pay tolls as you go

Logo

GoToll: Pay tolls as you go-SocialPeta

OS : iOS

Network : Facebook,Twitter,Instagram

Developer : Transurban Mobile LLC

Publisher :

Total creative ads during the time period : 10

Duration : 28

Popularity : 574

2. GoToll: Pay tolls as you go’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser GoToll: Pay tolls as you go in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of GoToll: Pay tolls as you go in the recent period. As of 2020-08-20, among the GoToll: Pay tolls as you go‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-20, GoToll: Pay tolls as you go’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-20, GoToll: Pay tolls as you go‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of GoToll: Pay tolls as you go

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of GoToll: Pay tolls as you go. We can see some advertising trends.

Top 1 Ad Creative of GoToll: Pay tolls as you go

Ad Details :

Headline :Save 50% on tolls at the Elizabeth River Tunnels

Text :No E-ZPass? Want to save money on Pay by Plate Tolls at the Downtown and Midtown Tunnels? Use the @GoTollApp, save up to 51% depending on your vehicle size and when you travel, and make managing your tolls easier. Learn more at https://t.co/6ZK36h9Tky.

Top 2 Ad Creative of GoToll: Pay tolls as you go

Ad Details :

Headline :Switch to GoToll and stop using cash at toll roads

Text :Going cashless isn’t just convenient these days—it’s good for public health. If you’re still using cash to pay tolls, there’s another way. The @gotollapp allows you to pay per-trip with your phone—it’s easy, convenient and you save money. Learn more at https://t.co/6ZK36h9Tky.

Top 3 Ad Creative of GoToll: Pay tolls as you go

Ad Details :

Headline :The most convenient way to pay, track and manage your tolls.

Text :When it comes to tolls, the @gotollapp offers the most convenience with no bills, no pre-loading and no commitment. Pay per trip through your phone—plus, you can save up to 51% at the Downtown and Midtown Tunnels. Learn more at https://t.co/6ZK36h9Tky.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 3 1 1
Popularity 56 52 52
Dimensions 800 x 418 800 x 418 800 x 418
Creative Type Image Image Image
Network Twitter Twitter Twitter
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for GoToll: Pay tolls as you go in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free GoToll: Pay tolls as you go’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to GoToll: Pay tolls as you go, you can click the app name below to view related reports.