Tommys Tax Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tommys Tax's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tommys Tax.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tommys Tax
App Name : Tommys Tax
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : My Tax Back Ltd
Publisher : Instagram,Facebook,Little Maternity Baby Doctor,我是喉科小医生-拯救喉咙,Racing in Car,Play Canasta and Burraco
Total creative ads during the time period : 111
Duration : 365
Popularity : 20,616
Check ASO Keywords of Tommys Tax
2. Tommys Tax’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tommys Tax in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tommys Tax in the recent period. As of 2021-03-15, among the Tommys Tax‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Tommys Tax's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.21%,
Messenger's proportion is 25.58%,
Instagram's proportion is 25.47%,
Audience Network's proportion is 21.74%,
's proportion is .
In the date of 2021-03-15, Tommys Tax‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Tommys Tax
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tommys Tax. We can see some advertising trends.
Top 1 Ad Creative of Tommys Tax
Ad Details ：
Headline ：£3000 AVERAGE REFUND
Text ：Claim a tax refund for things like working from home, travel and lots more. We can backdate a claim 4 years and no receipts needed for your first claim. Don't miss out get your free quote now!
Top 2 Ad Creative of Tommys Tax
Ad Details ：
Headline ：£3000 AVERAGE REFUND
Text ：Claim a tax refund for things like working from home, travel and lots more. We can backdate a claim 4 years and no receipts needed for your first claim. Don't miss out get your free quote now!
Top 3 Ad Creative of Tommys Tax
Ad Details ：
Headline ：£3000 AVERAGE REFUND
Text ：Claim a tax refund for things like working from home, travel to work and lots more, even if you're employed! We can backdate a claim 4 years and no receipts needed for your first claim. Don't miss out get your free quote now!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 135 | 135 | 146 |
| Popularity | 593 | 583 | 572 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 3 | 3 | 4 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Tommys Tax in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Tommys Tax's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tommys Tax, you can click the app name below to view related reports, or you can find more info in ASOTools.