Easy Payslip Payroll STP Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Easy Payslip Payroll STP's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Easy Payslip Payroll STP.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Easy Payslip Payroll STP
App Name : Easy Payslip Payroll STP
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer :
Publisher : Instagram,Facebook,Checkers - Board Game Club,Fotor - Photo Editor&Collage,Farmer Sim 2015,Canasta - Card Game,Winter Race in Car Lada Taz,Face Sticker Camera Live
Total creative ads during the time period : 161
Duration : 714
Popularity : 50,901
Check ASO Keywords of Easy Payslip Payroll STP
2. Easy Payslip Payroll STP’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Easy Payslip Payroll STP in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Easy Payslip Payroll STP in the recent period. As of 2021-03-15, among the Easy Payslip Payroll STP‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 40.0%, Carousel category's proportion is 26.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Easy Payslip Payroll STP's the proportion of networks impressions are placed like this:
Facebook's proportion is 74.62%,
Instagram's proportion is 10.63%,
Audience Network's proportion is 7.51%,
Messenger's proportion is 7.25%,
's proportion is .
In the date of 2021-03-15, Easy Payslip Payroll STP‘s network with the most ads is Facebook and its proportion is 60.0%.
3. Top 3 Ad Creative Analysis of Easy Payslip Payroll STP
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Easy Payslip Payroll STP. We can see some advertising trends.
Top 1 Ad Creative of Easy Payslip Payroll STP
Ad Details ：
Headline ：Payroll App for Small Business
Text ：Payroll just got a lot easier! Process payroll and send payslips from your iPhone anytime and from any location. Start a Free 30-day trial today!
Top 2 Ad Creative of Easy Payslip Payroll STP
Ad Details ：
Headline ：The easiest App for STP: Get compliant in 10 mins
Text ：With Easy Payslip your business and employees can be setup, ready to process payslips/STP in less than 10 minutes. Free Trial for 30 days!
. Create and email payslips instantly
. Track employee entitlements
. Track superannuation
. Customised reports
. User either App (iOS/Android) or Website
Pricing:
. $ 8.80/mth for 1-4 Employees
. $12.95/mth for 1-6 Employees
. $19.95/mth for 1-10 Employees
What people are saying:
Luke McCrossen Plumbing & Gasfitting:
“We use Easy Payslip for our plumbing business for 5 months now, and we are loving it! We found the initial set up process very simple, and it has saved us so much time doing staff payslips each week. Generating payslips is extremely quick and easy, and we enjoy the convenience of being able to login to the Easy Payslip app on our phones and tablets whenever we need to. Easy Payslip is great value for money, and we highly” recommend it to anyone wanting to simplify their payroll”.
Top 3 Ad Creative of Easy Payslip Payroll STP
Ad Details ：
Headline ：The Easiest Payroll App in Australia for Small Business
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 531 | 531 | 301 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1280 x 720 | 2048 x 1365 | 400 x 224 |
| Creative Type | Video | Image | Video |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 1 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Easy Payslip Payroll STP in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Easy Payslip Payroll STP's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Easy Payslip Payroll STP, you can click the app name below to view related reports, or you can find more info in ASOTools.