Tomo Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Tomo’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tomo.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Tomo

App Name : Tomo

Logo

Tomo-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Hello Tomo Limited

Publisher : TopBuzz: Notícias,Vídeos, GIFs

Total creative ads during the time period : 9

Duration : 146

Popularity : 925

2. Tomo’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Tomo in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Tomo in the recent period. As of 2020-08-29, among the Tomo‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-29, Tomo’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-29, Tomo‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Tomo

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tomo. We can see some advertising trends.

Top 1 Ad Creative of Tomo

Ad Details :

Headline :Tomo

Text :****Free for 150 days to help you manage Covid Lockdown**** Tomo is an app for mental...

Top 2 Ad Creative of Tomo

Ad Details :

Headline :Tomo

Text :****Free for 150 days to help you manage Covid Lockdown**** Tomo is an app for mental...

Top 3 Ad Creative of Tomo

Ad Details :

Headline :Tomo

Text :By providing your phone number, you agree to receive a one-time automated text message with a link to get the app. Standard messaging rates may apply.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 45 45 10
Popularity 79 79 71
Dimensions 597 x 312 597 x 312 820 x 312
Creative Type Image Image Image
Network Audience Network Audience Network Messenger
Related Ads 8 8 1
Countries Australia,Canada,United Kingdom,United States Australia,Canada,United Kingdom,United States United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for Tomo in recent advertising is Audience Network, and the main creative type is Image.

In conclusion: The above is a free Tomo’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Tomo, you can click the app name below to view related reports.