Perpay: Big Brands, Small Pays Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Perpay: Big Brands, Small Pays's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Perpay: Big Brands, Small Pays.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Perpay: Big Brands, Small Pays
App Name : Perpay: Big Brands, Small Pays
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Perpay, Inc.
Publisher : Instagram,Facebook,İmsakiyeler: 2020 İmsakiye,TopBuzz: Notícias,Vídeos, GIFs,Skor,Blue Light Filter - Night Mode, Night Shift,الاربعون النووية :احاديث كاملة
Total creative ads during the time period : 660
Duration : 755
Popularity : 90,617
Check ASO Keywords of Perpay: Big Brands, Small Pays
2. Perpay: Big Brands, Small Pays’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Perpay: Big Brands, Small Pays in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Perpay: Big Brands, Small Pays in the recent period. As of 2021-03-14, among the Perpay: Big Brands, Small Pays‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 60.87%, Playable Ads category's proportion is 0.0%, Image category's proportion is 39.13%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Perpay: Big Brands, Small Pays's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.67%,
Messenger's proportion is 25.52%,
Audience Network's proportion is 22.55%,
Instagram's proportion is 22.27%,
's proportion is .
In the date of 2021-03-14, Perpay: Big Brands, Small Pays‘s network with the most ads is Facebook and its proportion is 30.43%.
3. Top 3 Ad Creative Analysis of Perpay: Big Brands, Small Pays
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Perpay: Big Brands, Small Pays. We can see some advertising trends.
Top 1 Ad Creative of Perpay: Big Brands, Small Pays
Ad Details ：
Headline ：What's your reason to use Perpay?
Text ：
Top 2 Ad Creative of Perpay: Big Brands, Small Pays
Ad Details ：
Headline ：What's your reason to use Perpay?
Text ：
Top 3 Ad Creative of Perpay: Big Brands, Small Pays
Ad Details ：
Headline ：GoPro Hero 7
Text ：Capture now, pay later, and build credit! Perpay makes it possible with small payments that help to build credit over time.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 187 | 187 | 112 |
| Popularity | 923 | 921 | 811 |
| Dimensions | 1200 x 628 | 1200 x 628 | 338 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 2 | 2 | 1 |
| Countries | United States | United States | United Kingdom,Canada,Australia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Perpay: Big Brands, Small Pays in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Perpay: Big Brands, Small Pays's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Perpay: Big Brands, Small Pays, you can click the app name below to view related reports, or you can find more info in ASOTools.