Publix Delivery & Curbside Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Publix Delivery & Curbside's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Publix Delivery & Curbside.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Publix Delivery & Curbside
App Name : Publix Delivery & Curbside
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Publix Super Markets Inc.
Publisher : Instagram,Facebook,Ludo India - Classic Ludo Game
Total creative ads during the time period : 182
Duration : 396
Popularity : 38,267
Check ASO Keywords of Publix Delivery & Curbside
2. Publix Delivery & Curbside’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Publix Delivery & Curbside in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Publix Delivery & Curbside in the recent period. As of 2021-03-15, among the Publix Delivery & Curbside‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Publix Delivery & Curbside's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.49%,
Instagram's proportion is 33.49%,
Messenger's proportion is 33.03%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Publix Delivery & Curbside‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Publix Delivery & Curbside
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Publix Delivery & Curbside. We can see some advertising trends.
Top 1 Ad Creative of Publix Delivery & Curbside
Ad Details ：
Headline ：Shop BJ's Same-Day Delivery
Text ：One of our favorite things to do together as a family is cook. Tonight we’re having a taco salad, our favorite! We love getting everything we need from BJ's Wholesale Club and they always have the ingredients we need to make our favorite meals. BJ’s helps me answer that constant question of “what’s for dinner?” with family-size packs of fresh food and groceries at an incredible value. Make sure to check out BJs.com to purchase everything you need for your next family meal! What are some of your family’s favorite weekday meals? #BJsSmartSaver #BJsWholesaleClub #BJsWholesalePartner
Top 2 Ad Creative of Publix Delivery & Curbside
Ad Details ：
Headline ：Shop BJ's Same-Day Delivery
Text ：One of our favorite things to do together as a family is cook. Tonight we’re having a taco salad, our favorite! We love getting everything we need from BJ's Wholesale Club and they always have the ingredients we need to make our favorite meals. BJ’s helps me answer that constant question of “what’s for dinner?” with family-size packs of fresh food and groceries at an incredible value. Make sure to check out BJs.com to purchase everything you need for your next family meal! What are some of your family’s favorite weekday meals? #BJsSmartSaver #BJsWholesaleClub #BJsWholesalePartner
Top 3 Ad Creative of Publix Delivery & Curbside
Ad Details ：
Headline ：Shop BJ's Same-Day Delivery
Text ：One of our favorite things to do together as a family is cook. Tonight we’re having a taco salad, our favorite! We love getting everything we need from BJ's Wholesale Club and they always have the ingredients we need to make our favorite meals. BJ’s helps me answer that constant question of “what’s for dinner?” with family-size packs of fresh food and groceries at an incredible value. Make sure to check out BJs.com to purchase everything you need for your next family meal! What are some of your family’s favorite weekday meals? #BJsSmartSaver #BJsWholesaleClub #BJsWholesalePartner
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 188 | 188 | 188 |
| Popularity | 988 | 988 | 988 |
| Dimensions | 600 x 506 | 600 x 506 | 600 x 506 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Canada,United Kingdom,Australia | Canada,United Kingdom,United States,Australia | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Publix Delivery & Curbside in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Publix Delivery & Curbside's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Publix Delivery & Curbside, you can click the app name below to view related reports, or you can find more info in ASOTools.