TomTom GO Navigation Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TomTom GO Navigation's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TomTom GO Navigation.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TomTom GO Navigation
App Name : TomTom GO Navigation
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : TomTom
Publisher : Instagram,Facebook,POTO - Photo Collage Editor,开箱模拟器 for 皇室战争,GulogGratis,Un día más culto
Total creative ads during the time period : 129
Duration : 1,792
Popularity : 37,970
Check ASO Keywords of TomTom GO Navigation
2. TomTom GO Navigation’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TomTom GO Navigation in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TomTom GO Navigation in the recent period. As of 2021-03-16, among the TomTom GO Navigation‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, TomTom GO Navigation's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.46%,
Instagram's proportion is 26.35%,
Audience Network's proportion is 23.65%,
Messenger's proportion is 23.54%,
's proportion is .
In the date of 2021-03-16, TomTom GO Navigation‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of TomTom GO Navigation
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TomTom GO Navigation. We can see some advertising trends.
Top 1 Ad Creative of TomTom GO Navigation
Ad Details ：
Headline ：TomTom GO Navigation
Text ：Kleine Investition, große Ersparnis.
Top 2 Ad Creative of TomTom GO Navigation
Ad Details ：
Headline ：Starta din kostnadsfria testperiod
Text ：Kör bättre med färre överraskningar.
Top 3 Ad Creative of TomTom GO Navigation
Ad Details ：
Headline ：TomTom GO Navigation
Text ：Kleine Investition, große Ersparnis.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 264 | 261 | 264 |
| Popularity | 994 | 993 | 993 |
| Dimensions | 1081 x 1080 | 1081 x 1080 | 1081 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 2 | 2 | 2 |
| Countries | Austria,Germany,Sweden | Sweden | Austria,Germany |
| Language | English | NA | English |
Through the above analysis, we can see that the most effective channel for TomTom GO Navigation in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free TomTom GO Navigation's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TomTom GO Navigation, you can click the app name below to view related reports, or you can find more info in ASOTools.