JomRun – Let’s Run Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the JomRun – Let’s Run's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps JomRun – Let’s Run.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of JomRun – Let’s Run
App Name : JomRun – Let’s Run
Logo：
OS : Android
Network : Facebook,Messenger,Instagram
Developer : JomRun Sdn. Bhd.
Publisher : Instagram,Facebook,30 Day Arm Workout Challenge,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),APUS Browser: private browser, HD video downloader
Total creative ads during the time period : 529
Duration : 689
Popularity : 65,781
Check ASO Keywords of JomRun – Let’s Run
2. JomRun – Let’s Run’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser JomRun – Let’s Run in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of JomRun – Let’s Run in the recent period. As of 2021-03-14, among the JomRun – Let’s Run‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 86.96%, Carousel category's proportion is 13.04%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, JomRun – Let’s Run's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.87%,
Audience Network's proportion is 23.62%,
Instagram's proportion is 23.23%,
Messenger's proportion is 21.28%,
's proportion is .
In the date of 2021-03-14, JomRun – Let’s Run‘s network with the most ads is Facebook and its proportion is 26.09%.
3. Top 3 Ad Creative Analysis of JomRun – Let’s Run
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of JomRun – Let’s Run. We can see some advertising trends.
Top 1 Ad Creative of JomRun – Let’s Run
Ad Details ：
Headline ：Unicorn Run-RM18 only!
Text ：JomRun is one of the fastest growing running app in Malaysia! Run and get rewarded! You can also join running events with ZERO transaction fees!
Top 2 Ad Creative of JomRun – Let’s Run
Ad Details ：
Headline ：JomRun - RM28 only!
Text ：Unicorn Fun Run is now at Miri, Kuantan, Kampar, Kulim, Bagan Serai & Tawau! RM28 only!
Top 3 Ad Creative of JomRun – Let’s Run
Ad Details ：
Headline ：Unicorn Run-RM18 only!
Text ：JomRun is one of the fastest growing running app in Malaysia! Run and get rewarded! You can also join running events with ZERO transaction fees!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 153 | 176 | 136 |
| Popularity | 970 | 949 | 938 |
| Dimensions | 2048 x 1072 | 2048 x 1071 | 2048 x 1072 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 2 | 1 |
| Countries | Indonesia,Singapore,Malaysia,Brunei,Thailand | Indonesia | Singapore,Malaysia,Thailand,Indonesia,Brunei |
| Language | English | Indonesian | English |
Through the above analysis, we can see that the most effective channel for JomRun – Let’s Run in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free JomRun – Let’s Run's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to JomRun – Let’s Run, you can click the app name below to view related reports, or you can find more info in ASOTools.