Tovala - Rethink Home Cooking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tovala - Rethink Home Cooking's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tovala - Rethink Home Cooking.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tovala - Rethink Home Cooking
App Name : Tovala - Rethink Home Cooking
Logo：
OS : Android
Network : Audience Network,Instagram,Facebook
Developer : Tovala
Publisher : Instagram,Fotor - Photo Editor&Collage,Tap Tap Music-Pop Songs,Talking Tom Gold Run,梦幻花园 (Gardenscapes),OLX Classifieds,SmartNews: Local Breaking News,GulogGratis,Montage Video Musique
Total creative ads during the time period : 57
Duration : 550
Popularity : 4,372
Check ASO Keywords of Tovala - Rethink Home Cooking
2. Tovala - Rethink Home Cooking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tovala - Rethink Home Cooking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tovala - Rethink Home Cooking in the recent period. As of 2020-11-22, among the Tovala - Rethink Home Cooking‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-22, Tovala - Rethink Home Cooking's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-11-22, Tovala - Rethink Home Cooking‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Tovala - Rethink Home Cooking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tovala - Rethink Home Cooking. We can see some advertising trends.
Top 1 Ad Creative of Tovala - Rethink Home Cooking
Ad Details ：
Headline ：Try risk-free for 100 days! $30 off + free shipping.
Text ：Why does Tovala beat meal kits like Blue Apron and HelloFresh? Only Tovala makes dinner...
Top 2 Ad Creative of Tovala - Rethink Home Cooking
Ad Details ：
Headline ：$30 off with code EFFORTLESS
Text ：We're pretty sure you'll love the Tovala oven, that's why we have a 100-day risk free...
Top 3 Ad Creative of Tovala - Rethink Home Cooking
Ad Details ：
Headline ：Tovala
Text ：Delicious dinner for one. No prep. No cleanup. Tovala makes cooking for one effortless. There is no oven on the planet quite like the Tovala Steam Oven. ✅ Automatic multi-step cooking: Tovala is unique in its ability to not just steam, bake, broil, and convection heat, but also in how it instantly and automatically switches between these cooking methods. ✅ It’s as if you perfectly cooked your food across three different devices. So that it’s moist but also crispy. That’s the magic of the Tovala: restaurant-quality food on autopilot. Every week, we send you a box of chef-prepped meals. Plus a cutting-edge oven that cooks those meals on autopilot. Yeah, on autopilot. Then, when you’re hungry, pop meal boxes into the oven. They’ll cook to perfection in minutes. Because our oven is programmed to bake, broil, and steam each meal type with hyper-precision. You don’t do a thing: You have no ingredients to prep. You have nothing to clean up. While there are a ton of meal delivery services advertising to you on Facebook, none do what Tovala does: You eat legitimately restaurant-quality meals at home — without doing any work. Say goodbye to your excuses for not eating healthy.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 109 | 233 | 80 |
| Popularity | 217 | 212 | 178 |
| Dimensions | 750 x 750 | 400 x 400 | 640 x 360 |
| Creative Type | Image | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 4 | 50 | 3 |
| Countries | Australia,Canada,United Kingdom,United States | Australia,United States,United Kingdom,Canada | United Kingdom,Australia,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Tovala - Rethink Home Cooking in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Tovala - Rethink Home Cooking's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tovala - Rethink Home Cooking, you can click the app name below to view related reports, or you can find more info in ASOTools.