Toya Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Toya's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Toya.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Toya
App Name : Toya
Logo：
OS : iOS
Network : Facebook,Messenger,Instagram
Developer : youhong zhang
Publisher : Instagram,Facebook,GulogGratis,Fotor - Photo Editor&Collage,MakeupPlus - Virtual Makeup,Un día más culto
Total creative ads during the time period : 5,956
Duration : 515
Popularity : 452,046
Check ASO Keywords of Toya
2. Toya’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Toya in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Toya in the recent period. As of 2021-03-15, among the Toya‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 57.55%, Playable Ads category's proportion is 0.0%, Image category's proportion is 42.45%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Toya's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.19%,
Messenger's proportion is 26.5%,
Instagram's proportion is 25.12%,
Audience Network's proportion is 19.2%,
's proportion is .
In the date of 2021-03-15, Toya‘s network with the most ads is Facebook and its proportion is 26.89%.
3. Top 3 Ad Creative Analysis of Toya
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Toya. We can see some advertising trends.
Top 1 Ad Creative of Toya
Ad Details ：
Headline ：Video Chat Now
Text ：أحلى أيام مع أحلى بنات في أحلى برنامج
Top 2 Ad Creative of Toya
Ad Details ：
Headline ：Video Chat Now
Text ：TOYA wants to create a community for all the people around the world, where you can feel comfortable, where you can make new friends and communicate with friends. We have users from many regions, mainly young people, which make our current user base is very large, therefore you can easily make in...
Top 3 Ad Creative of Toya
Ad Details ：
Headline ：Video Chat Now
Text ：أحلى أيام مع أحلى بنات في أحلى برنامج
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 145 | 145 | 145 |
| Popularity | 968 | 968 | 967 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Oman,Bahrian,Qatar,United Arab Emirates,Kuwait,Saudi Arabia | Oman,Bahrian,Qatar,United Arab Emirates,Kuwait,Saudi Arabia | Oman,Bahrian,Qatar,United Arab Emirates,Kuwait,Saudi Arabia |
| Language | Arabic | English | Arabic |
Through the above analysis, we can see that the most effective channel for Toya in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Toya's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Toya, you can click the app name below to view related reports, or you can find more info in ASOTools.