Plague of Z Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Plague of Z's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Plague of Z.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Plague of Z
App Name : Plague of Z
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : TG Inc.
Publisher : Instagram,Facebook,La pétanque,Real Billiards 2015,Galaxy Live Wallpaper HD,Valentines Day Live Wallpaper
Total creative ads during the time period : 1,568
Duration : 169
Popularity : 163,059
Check ASO Keywords of Plague of Z
2. Plague of Z’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Plague of Z in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Plague of Z in the recent period. As of 2021-03-16, among the Plague of Z‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Plague of Z's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.61%,
Audience Network's proportion is 26.1%,
Instagram's proportion is 23.79%,
Messenger's proportion is 21.51%,
's proportion is .
In the date of 2021-03-16, Plague of Z‘s network with the most ads is Facebook and its proportion is 27.54%.
3. Top 3 Ad Creative Analysis of Plague of Z
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Plague of Z. We can see some advertising trends.
Top 1 Ad Creative of Plague of Z
Ad Details ：
Headline ：Try it yourself!
Text ：Many failed before. Think you can do better?
Top 2 Ad Creative of Plague of Z
Ad Details ：
Headline ：倖存者贏得一切！
Text ：Zombies are attacking our home. Come to defeat them!
Top 3 Ad Creative of Plague of Z
Ad Details ：
Headline ：Penyintas memenangkan semuanya!
Text ：Zombie menyerang rumah kita. Ayo kalahkan mereka!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 168 | 89 | 88 |
| Popularity | 725 | 704 | 658 |
| Dimensions | 426 x 426 | 240 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 21 | 18 | 18 |
| Countries | United States,New Zealand,Philippines,Australia,Ireland,United Kingdom,Canada | United States,Ireland,United Kingdom,New Zealand,Australia,Canada,Philippines,South Africa | United Kingdom,New Zealand,Ireland,Philippines,Australia,Canada,United States,South Africa |
| Language | English | English | Indonesian |
Through the above analysis, we can see that the most effective channel for Plague of Z in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Plague of Z's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Plague of Z, you can click the app name below to view related reports, or you can find more info in ASOTools.