theAsianparent for Pregnancy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the theAsianparent for Pregnancy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps theAsianparent for Pregnancy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of theAsianparent for Pregnancy
App Name : theAsianparent for Pregnancy
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Tickled Media Pte Ltd
Publisher : Instagram,Facebook,SmartNews: Local Breaking News,Ameba,TopBuzz: Notícias,Vídeos, GIFs,Fotor - Photo Editor&Collage
Total creative ads during the time period : 2,119
Duration : 889
Popularity : 303,806
Check ASO Keywords of theAsianparent for Pregnancy
2. theAsianparent for Pregnancy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser theAsianparent for Pregnancy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of theAsianparent for Pregnancy in the recent period. As of 2021-03-15, among the theAsianparent for Pregnancy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 8.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 92.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, theAsianparent for Pregnancy's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.17%,
Instagram's proportion is 30.39%,
Messenger's proportion is 19.23%,
Audience Network's proportion is 19.21%,
's proportion is .
In the date of 2021-03-15, theAsianparent for Pregnancy‘s network with the most ads is Facebook and its proportion is 52.0%.
3. Top 3 Ad Creative Analysis of theAsianparent for Pregnancy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of theAsianparent for Pregnancy. We can see some advertising trends.
Top 1 Ad Creative of theAsianparent for Pregnancy
Ad Details ：
Headline ：How to Prepare a 5-Day Baon Plan for Busy Moms
Text ：Having difficulty in planning for your kids meals this school year? Here are some tips that can surely help!
Top 2 Ad Creative of theAsianparent for Pregnancy
Ad Details ：
Headline ：Aplikasi Keibubapaan & Kehamilan Lengkap
Text ：Bila si kecil mula senyum, meniarap, merangkak, berjalan dan menyebut "ibu"? Pantau perkembangan si manja dengan aplikasi theAsianparent!
💕 Ketahui dan pelajari cara meningkatkan tumbesaran dan perkembangan bayi, serta tips nutrisi untuk bayi baru lahir sehingga 6 tahun.
💕 Kongsikan kebimbangan dan pendapat dengan ibu bapa lain.
💕 Kumpul poin dan tebus produk ibu & bayi secara percuma dengan kekal aktif di dalam aplikasi.
💕 Nikmati salah satu ciri istimewa aplikasi iaitu perkongsian gambar dengan pelekat comel untuk kenangan!
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Top 3 Ad Creative of theAsianparent for Pregnancy
Ad Details ：
Headline ：Aplikasi Keibubapaan & Kehamilan Lengkap
Text ：Menyanyi bersama si kecil pasti menyeronokkan! Ia menyokong perkembangan bahasa dan pertuturan malah dapat mencipta momen bersama!
Mainkan lagu kanak-kanak popular di aplikasi theAsianparent dan berseronoklah dalam mempelajari perkara baru!
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Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 13 | 300 | 300 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 650 x 488 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 12 | 1 | 2 |
| Countries | Philippines | Malaysia | Malaysia |
| Language | English | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for theAsianparent for Pregnancy in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free theAsianparent for Pregnancy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to theAsianparent for Pregnancy, you can click the app name below to view related reports, or you can find more info in ASOTools.