ToysRUsIL Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ToysRUsIL's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ToysRUsIL.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ToysRUsIL
App Name : ToysRUsIL
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : HYPERTOY LTD
Publisher : Instagram,Facebook,Photo Editor & Pic Collage - Sweet Selfie Camera,OLX Classifieds,BeautyPlus - Best Selfie Cam & Easy Photo Editor,YouCam Perfect - Best Photo Editor & Selfie Camera
Total creative ads during the time period : 351
Duration : 1,130
Popularity : 20,766
Check ASO Keywords of ToysRUsIL
2. ToysRUsIL’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ToysRUsIL in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ToysRUsIL in the recent period. As of 2021-03-11, among the ToysRUsIL‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, ToysRUsIL's the proportion of networks impressions are placed like this:
Messenger's proportion is 71.43%,
Instagram's proportion is 28.57%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, ToysRUsIL‘s network with the most ads is Messenger and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of ToysRUsIL
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ToysRUsIL. We can see some advertising trends.
Top 1 Ad Creative of ToysRUsIL
Ad Details ：
Headline ：טויס אר אס ישראל
Text ：בכל קנייה ב-150 ₪ ומעלה- מקבלים פינוק מיוחד: 1+1 מתנה על כרטיסים לתערוכת אמנות הלגו הגדולה בעולם! תקף לרוכשים באתר ובסניפים> *בכפוף לתקנון *עד לתאריך 30.08.19 או עד גמר מלאי ההטבות *באתר- לא חל על פריטי חזרה לבית הספר *בסיום הרכישה יתקבל קוד קופון להטבה אותו ניתן לממש עד 4 פעמים ברכישה אחת *מימוש ההטבה באתר EVENTIM.CO.IL או באתר התערוכה BRICK-ART.CO.IL או באמצעות מוקד ההזמנות הטלפוני 9066*
Top 2 Ad Creative of ToysRUsIL
Ad Details ：
Headline ：Toys R Us
Text ：היכון... הכן... קליק! חוזרים לבית הספר עם טויס אר אס: ✏📝🖍 פתרון מושלם לקניות לבית הספר, בלי להתרוצץ ובלי לצאת מהבית! הקליקו לכל המוצרים>💛 יומנים ממותגים החל מ-17.90 ש"ח, שלישיית מחברות ספירלה רק 13.90 ש"ח, מגוון קלמרים רק 9.90 ש"ח, מגוון תיקי גב רק 39.90 ש"ח ועוד. *שליחות עד הבית - עד 14 ימי עסקים *איסוף עצמי עד מסניפי הרשת - עד 7 ימי עסקים. *הזמנות משולבות מוצרי חזרה לבית הספר ומוצרים נוספים מהאתר יסופקו בהתאם לכתוב בסעיף זה *בכפוף לתקנון.
Top 3 Ad Creative of ToysRUsIL
Ad Details ：
Headline ：Toys R Us
Text ：חוזרים לבית הספר עם טויס אר אס: ✏📝🖍💛
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 22 | 13 | 10 |
| Popularity | 109 | 77 | 71 |
| Dimensions | 1080 x 1080 | 426 x 426 | 426 x 426 |
| Creative Type | Image | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Arab Emirates,Israel,Bahrian,Egypt,Lebanon,Azerbaijan,Saudi Arabia,Kuwait,Qatar | Israel | Kuwait,United Arab Emirates,Israel,Lebanon,Bahrian,Egypt,Saudi Arabia,Azerbaijan,Qatar |
| Language | Arabic | Arabic | Arabic |
Through the above analysis, we can see that the most effective channel for ToysRUsIL in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free ToysRUsIL's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ToysRUsIL, you can click the app name below to view related reports, or you can find more info in ASOTools.