TransferWise Money Transfer Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TransferWise Money Transfer's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TransferWise Money Transfer.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TransferWise Money Transfer
App Name : TransferWise Money Transfer
OS : Android
Network : Facebook,Google Ads(Admob),Audience Network
Developer : TransferWise
Publisher : Instagram,Facebook,Tandem Language Exchange: Speak & learn languages,Universal Email App,Treehouse Table,True Mobile Caller ID Locator & Call Blocker
Total creative ads during the time period : 4,675
Duration : 2,475
Popularity : 857,153
2. TransferWise Money Transfer’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TransferWise Money Transfer in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TransferWise Money Transfer in the recent period. As of 2021-03-15, among the TransferWise Money Transfer‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 71.43%, Playable Ads category's proportion is 0.0%, Image category's proportion is 28.57%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, TransferWise Money Transfer's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 86.72%,
Instagram's proportion is 13.28%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, TransferWise Money Transfer‘s network with the most ads is Google Ads(Admob) and its proportion is 92.86%.
3. Top 3 Ad Creative Analysis of TransferWise Money Transfer
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TransferWise Money Transfer. We can see some advertising trends.
Top 1 Ad Creative of TransferWise Money Transfer
Ad Details ：
Headline ：Join millions of others using TransferWise.
Text ：Sending money abroad? 🌎 There’s a cheaper way – TransferWise.
Top 2 Ad Creative of TransferWise Money Transfer
Ad Details ：
Headline ：The wise way to send money internationally. 💸
Text ："I use TransferWise to send money back to my American bank account." 🇺🇸 Mathew found a...
Top 3 Ad Creative of TransferWise Money Transfer
Ad Details ：
Headline ：Sending money overseas for tuition? 🎓
Text ：Join over 5 million people saving money with TransferWise.
Basic Info of Top 3 Ad Creative
|Dimensions||1024 x 1280||400 x 400||1024 x 1280|
|Network||Audience Network||Audience Network|
|Countries||China,Lithuania,Morocco,Hungary,Slovenia,Canada,Croatia,Germany,Pakistan,Austria,Spain,Poland,Latvia,Bulgaria,Estonia,Romania,Greece,Singapore,Colombia,Portugal||United Kingdom,Canada,United States,Australia||Spain,Hong Kong,Lithuania,Denmark|
Through the above analysis, we can see that the most effective channel for TransferWise Money Transfer in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free TransferWise Money Transfer's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TransferWise Money Transfer, you can click the app name below to view related reports.