TravelOK Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TravelOK's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TravelOK.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TravelOK
App Name : TravelOK
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Visit Widget LLC
Publisher : Instagram,Facebook,Truconote,Kids Academy: Kids Preschool Learning – All In One,Multi Level 7 Car Parking Simulator,Europe Offline Map & Guide,Golden Goa, Complete Guide,All-In-One Checkers
Total creative ads during the time period : 427
Duration : 739
Popularity : 61,236
Check ASO Keywords of TravelOK
2. TravelOK’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TravelOK in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TravelOK in the recent period. As of 2021-03-16, among the TravelOK‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 11.76%, Playable Ads category's proportion is 0.0%, Image category's proportion is 70.59%, Carousel category's proportion is 17.65%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, TravelOK's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.95%,
Instagram's proportion is 49.05%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, TravelOK‘s network with the most ads is Facebook and its proportion is 58.82%.
3. Top 3 Ad Creative Analysis of TravelOK
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TravelOK. We can see some advertising trends.
Top 1 Ad Creative of TravelOK
Ad Details ：
Headline ：Oklahoma Travel Guide
Text ：Order or download yours today
Top 2 Ad Creative of TravelOK
Ad Details ：
Headline ：Oklahoma Travel Guide
Text ：Ready for a road trip? Scope out local food, state parks and attractions! #OKHereWeGO
Top 3 Ad Creative of TravelOK
Ad Details ：
Headline ：FREE 2020 Travel Guide
Text ：Order or download yours today
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 184 | 166 | 184 |
| Popularity | 945 | 921 | 906 |
| Dimensions | 1200 x 628 | 400 x 224 | 500 x 262 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 9 | 2 | 8 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for TravelOK in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free TravelOK's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TravelOK, you can click the app name below to view related reports, or you can find more info in ASOTools.