安居客 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 安居客's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 安居客.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 安居客
App Name : 安居客
Logo：
OS : iOS
Network : 百度,腾讯社交广告（广点通）,网易新闻
Developer : 瑞庭网络技术（上海）有限公司
Publisher : 百度,天天快报-年度成长最快的个性阅读智能推荐资讯软件,百度,东方头条-个性化新闻阅读平台
Total creative ads during the time period : 10,000
Duration : 1,583
Popularity : 16,480,441
Check ASO Keywords of 安居客
2. 安居客’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 安居客 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 安居客 in the recent period. As of 2021-03-11, among the 安居客‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 7.56%, Playable Ads category's proportion is 0.0%, Image category's proportion is 92.44%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 安居客's the proportion of networks impressions are placed like this:
百度's proportion is 45.0%,
腾讯社交广告（广点通）'s proportion is 2.13%,
好看视频's proportion is 0.08%,
今日头条's proportion is 0.07%,
百度贴吧's proportion is 0.02%.
In the date of 2021-03-11, 安居客‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 27.56%.
3. Top 3 Ad Creative Analysis of 安居客
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 安居客. We can see some advertising trends.
Top 1 Ad Creative of 安居客
Ad Details ：
Headline ：准备买房的你，花一分钟看看安徽优惠楼盘
Text ：
Top 2 Ad Creative of 安居客
Ad Details ：
Headline ：安居客-特价房
Text ：精品房30万左右急卖，首付6万，月供950，诚心卖
Top 3 Ad Creative of 安居客
Ad Details ：
Headline ：3月租房别着急，北京这几个小区租金低，划算!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 232 | 417 | 215 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 660 x 370 | 375 x 604 | 1140 x 640 |
| Creative Type | Image | Video | Image |
| Network | 百度 | 火山小视频 | 百度贴吧 |
| Related Ads | 1 | 1 | 5 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 安居客 in recent advertising is 百度, and the main creative type is Image.
In conclusion: The above is a free 安居客's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 安居客, you can click the app name below to view related reports, or you can find more info in ASOTools.