饿了么 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 饿了么's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 饿了么.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 饿了么
App Name : 饿了么
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,快手,今日头条
Developer : 上海拉扎斯信息科技有限公司
Publisher : 糗事百科,天天快报-年度成长最快的个性阅读智能推荐资讯软件,成语消消消,极速清理管家轻量版,QQ浏览器 - 腾讯王卡，全网免流量,极速清理大师,啪啪旅行
Total creative ads during the time period : 10,000
Duration : 1,786
Popularity : 964,430
Check ASO Keywords of 饿了么
2. 饿了么’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 饿了么 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 饿了么 in the recent period. As of 2021-03-11, among the 饿了么‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 20.93%, Playable Ads category's proportion is 0.0%, Image category's proportion is 79.07%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 饿了么's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 53.36%,
今日头条's proportion is 0.38%,
QQ浏览器's proportion is 0.01%,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 饿了么‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 49.66%.
3. Top 3 Ad Creative Analysis of 饿了么
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 饿了么. We can see some advertising trends.
Top 1 Ad Creative of 饿了么
Ad Details ：
Headline ：本区人1分钱吃炸鸡，限今日，下载饿了么！
Text ：
Top 2 Ad Creative of 饿了么
Ad Details ：
Headline ：饿了么外卖
Text ：9月5日饿了么福利，0元配送，下单1元起！仅限泉州
Top 3 Ad Creative of 饿了么
Ad Details ：
Headline ：饿了么外卖
Text ：9月4日新用户下单，新鲜水果蔬菜，仅需1元！限菏泽
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 122 | 174 | 139 |
| Popularity | 867 | 722 | 542 |
| Dimensions | 360 x 640 | 1280 x 720 | 1280 x 720 |
| Creative Type | Video | Image | Image |
| Network | 抖音短视频 | 腾讯社交广告（广点通） | |
| Related Ads | 1 | 2 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 饿了么 in recent advertising is 抖音短视频, and the main creative type is Video.
In conclusion: The above is a free 饿了么's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 饿了么, you can click the app name below to view related reports, or you can find more info in ASOTools.