IMVU: 3D Avatar Creator & Chat Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the IMVU: 3D Avatar Creator & Chat's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IMVU: 3D Avatar Creator & Chat.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of IMVU: 3D Avatar Creator & Chat
App Name : IMVU: 3D Avatar Creator & Chat
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : IMVU
Publisher : Instagram,Fotor - Photo Editor&Collage,Facebook,GulogGratis,MakeupPlus - Virtual Makeup,开箱模拟器 for 皇室战争
Total creative ads during the time period : 3,612
Duration : 1,739
Popularity : 1,165,885
Check ASO Keywords of IMVU: 3D Avatar Creator & Chat
2. IMVU: 3D Avatar Creator & Chat’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser IMVU: 3D Avatar Creator & Chat in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of IMVU: 3D Avatar Creator & Chat in the recent period. As of 2021-03-15, among the IMVU: 3D Avatar Creator & Chat‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, IMVU: 3D Avatar Creator & Chat's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, IMVU: 3D Avatar Creator & Chat‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of IMVU: 3D Avatar Creator & Chat
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IMVU: 3D Avatar Creator & Chat. We can see some advertising trends.
Top 1 Ad Creative of IMVU: 3D Avatar Creator & Chat
Ad Details ：
Headline ：Where real life comes to play
Text ：
Top 2 Ad Creative of IMVU: 3D Avatar Creator & Chat
Ad Details ：
Headline ：Where real life comes to play
Text ：I just... he just... I... I can't. #IMVUGlowUp User: gaf210
Top 3 Ad Creative of IMVU: 3D Avatar Creator & Chat
Ad Details ：
Headline ：Become an IMVU Creator
Text ：We've been focusing on your truest self all month long, so obviously we couldn't let a WOC pass without focusing on exactly that - YOU! This weekend, create an outfit that represents your truest self- be creative! It can be what you look like in real life, or just show your personality to the max. We'll also be looking at your captions this weekend, so write in your caption why this outfit means so much and what True You means to you! #IMVUWOC_TrueYou. Enter now for a chance to win 10,000 Credits and be featured on the IMVU Discover tab, Facebook, Twitter, and Instagram pages. Once you've posted your image to the Feed, post your image on your social pages with a link back to your Feed image, tag @IMVU with the hashtag: #IMVUWOC_TrueYou 🚫NO EDITED PHOTOS 🚫 The winner will be announced on MONDAY, August 19th at 12pm PT.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 251 | 255 | 274 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 224 x 400 | 720 x 1280 | 720 x 720 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,Dominican,Northern Mariana Islands,Algeria,Bermuda,Poland,Saint Martin,Guyana,Kuwait,Bulgaria,Nepal,Korea,Mauritania,Comoros,Sint Maarten,Uruguay,Senegal,Ireland,Ghana | Canada,United States,United Kingdom,Australia | Canada,United Kingdom,Australia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for IMVU: 3D Avatar Creator & Chat in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free IMVU: 3D Avatar Creator & Chat's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to IMVU: 3D Avatar Creator & Chat, you can click the app name below to view related reports, or you can find more info in ASOTools.