Idle Home Makeover Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Idle Home Makeover’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Idle Home Makeover.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Idle Home Makeover

App Name : Idle Home Makeover


Idle Home Makeover-SocialPeta

OS : Android

Network : Facebook,Instagram,Messenger

Developer : Puzzle Corp

Publisher : Merge Cannons,Ghost Ride 3D,Human Instead - Minecraft Song,La pétanque,Pixel Breaker 3D,Colorin - Coloring book game,Clicker evolution - life simulator on Earth

Total creative ads during the time period : 1,687

Duration : 86

Popularity : 368,100

2. Idle Home Makeover’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Idle Home Makeover in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Idle Home Makeover in the recent period. As of 2020-09-07, among the Idle Home Makeover‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 97.83%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 1.86%, Carousel category’s proportion is 0.31%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Idle Home Makeover’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 27.94%,

Instagram’s proportion is 25.31%,

Messenger’s proportion is 25.21%,

Audience Network’s proportion is 21.29%,

Google Ads(Admob)’s proportion is 0.26%.

In the date of 2020-09-07, Idle Home Makeover‘s network with the most ads is Facebook and its proportion is 26.09%.

3. Top 3 Ad Creative Analysis of Idle Home Makeover

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Idle Home Makeover. We can see some advertising trends.

Top 1 Ad Creative of Idle Home Makeover

Ad Details :

Headline :Super addictive mobile game!

Text :

Top 2 Ad Creative of Idle Home Makeover

Ad Details :

Headline :Super addictive mobile game!

Text :

Top 3 Ad Creative of Idle Home Makeover

Ad Details :

Headline :Super addictive mobile game!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 85 85 85
Popularity 675 672 672
Dimensions 320 x 400 320 x 400 320 x 400
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Idle Home Makeover in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Idle Home Makeover’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Idle Home Makeover, you can click the app name below to view related reports.