Idle Home Makeover Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Idle Home Makeover's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Idle Home Makeover.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Idle Home Makeover
App Name : Idle Home Makeover
Logo：
OS : iOS
Network : Messenger,Audience Network,Facebook
Developer : Zplay (Beijing) Info. Tech. Co.,Ltd.
Publisher : Instagram,Facebook,公主的服装店 - 儿童小游戏免费,Rail Rush,Epic Clickers,明星跳舞
Total creative ads during the time period : 2,392
Duration : 285
Popularity : 881,234
Check ASO Keywords of Idle Home Makeover
2. Idle Home Makeover’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Idle Home Makeover in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Idle Home Makeover in the recent period. As of 2021-03-15, among the Idle Home Makeover‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Idle Home Makeover's the proportion of networks impressions are placed like this:
Instagram's proportion is 28.04%,
Facebook's proportion is 26.04%,
Audience Network's proportion is 23.21%,
Messenger's proportion is 22.7%,
Mobvista's proportion is 0.0%.
In the date of 2021-03-15, Idle Home Makeover‘s network with the most ads is Facebook and its proportion is 24.64%.
3. Top 3 Ad Creative Analysis of Idle Home Makeover
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Idle Home Makeover. We can see some advertising trends.
Top 1 Ad Creative of Idle Home Makeover
Ad Details ：
Headline ：Un jeu mobile super addictif !
Text ：Concevez votre maison parfaite !
Top 2 Ad Creative of Idle Home Makeover
Ad Details ：
Headline ：Супер захватывающая мобильная игра!
Text ：Сделай свой собственный дом!
Top 3 Ad Creative of Idle Home Makeover
Ad Details ：
Headline ：Un jeu mobile super addictif !
Text ：Concevez votre maison parfaite !
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 267 | 267 | 267 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 320 x 400 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | France | Russia | France |
| Language | French | Russian | French |
Through the above analysis, we can see that the most effective channel for Idle Home Makeover in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Idle Home Makeover's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Idle Home Makeover, you can click the app name below to view related reports, or you can find more info in ASOTools.