Cake - Learn English Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Cake - Learn English's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Cake - Learn English.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Cake - Learn English
App Name : Cake - Learn English
Logo：
OS : iOS
Network : Google Ads(Admob),Messenger,Audience Network
Developer : Cake Company Limited
Publisher : Instagram,Speak English Conversation,Aprender Inglés: Audio Curso y Vocabulario Rápido,英検® 2級 準2級 3級 の英単語,新概念英语-薄荷阅读百词斩英语学习法,Facebook
Total creative ads during the time period : 5,328
Duration : 910
Popularity : 1,619,115
Check ASO Keywords of Cake - Learn English
2. Cake - Learn English’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Cake - Learn English in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Cake - Learn English in the recent period. As of 2021-03-15, among the Cake - Learn English‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 69.23%, Playable Ads category's proportion is 0.0%, Image category's proportion is 30.77%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Cake - Learn English's the proportion of networks impressions are placed like this:
Facebook's proportion is 37.15%,
Instagram's proportion is 26.5%,
Audience Network's proportion is 14.18%,
Messenger's proportion is 13.84%,
Google Ads(Admob)'s proportion is 8.34%.
In the date of 2021-03-15, Cake - Learn English‘s network with the most ads is Google Ads(Admob) and its proportion is 25.27%.
3. Top 3 Ad Creative Analysis of Cake - Learn English
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Cake - Learn English. We can see some advertising trends.
Top 1 Ad Creative of Cake - Learn English
Ad Details ：
Headline ：Cake 輕鬆學英文 🍰 完全免費
Text ：
Top 2 Ad Creative of Cake - Learn English
Ad Details ：
Headline ：Cake 轻松学英语 🍰完全免费
Text ：
Top 3 Ad Creative of Cake - Learn English
Ad Details ：
Headline ：เรียนภาษาอังกฤษกับ Cake ฟรี! 🍰
Text ：เรียนภาษาอังกฤษจากวิดีโอสนุก ๆ
ดาวน์โหลดได้แล้ว ฟรีตลอดชีพ!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 282 | 237 | 288 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 224 | 400 x 224 | 1200 x 1200 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | Audience Network | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United Kingdom,Canada,Japan,Pakistan,Brazil,India,Philippines,Taiwan,Singapore,Indonesia | Canada,United States,United Kingdom,China,Malaysia,Singapore,Thailand,Hong Kong,Indonesia,Australia | United States,Singapore,Pakistan,Thailand,Japan,Hong Kong,Indonesia,Canada,Philippines,United Kingdom,Brazil,South Africa,India,Australia |
| Language | Norwegian | Norwegian | Thai |
Through the above analysis, we can see that the most effective channel for Cake - Learn English in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Cake - Learn English's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Cake - Learn English, you can click the app name below to view related reports, or you can find more info in ASOTools.