Lilacnovel Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lilacnovel's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lilacnovel.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lilacnovel
App Name : Lilacnovel
Logo：
OS : iOS
Network : Facebook,Messenger,Audience Network
Developer : 燕 徐
Publisher : Instagram,Facebook
Total creative ads during the time period : 10,000
Duration : 131
Popularity : 1,123,558
Check ASO Keywords of Lilacnovel
2. Lilacnovel’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lilacnovel in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lilacnovel in the recent period. As of 2021-03-15, among the Lilacnovel‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.16%, Playable Ads category's proportion is 0.0%, Image category's proportion is 83.84%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Lilacnovel's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.06%,
Instagram's proportion is 25.65%,
Audience Network's proportion is 24.34%,
Messenger's proportion is 23.96%,
's proportion is .
In the date of 2021-03-15, Lilacnovel‘s network with the most ads is Facebook and its proportion is 25.25%.
3. Top 3 Ad Creative Analysis of Lilacnovel
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lilacnovel. We can see some advertising trends.
Top 1 Ad Creative of Lilacnovel
Ad Details ：
Headline ：I didn’t know how much I loved her until the moment she left me
Text ："How about you pretending to be my husband?" He snapped his limited edition black card silently, "Ok."
--------------------------------------------------------------------------------
It was autumn in the year 2015 when Xia Micheng took the train to Haicheng City from the countryside.
She had been abandoned in the countryside when she was a nine year-old. It was only on this day that she was finally being taken back to the city. There was only a single reason for this—the Xia family intended to marry her into the Orchid Garden in order to counteract their son’s bad luck. This was a practise that was supposed to save an ailing one’s life.
She had heard that the groom from the Orchid Garden was already terminally ill. Neither of the Xia family’s two daughters were willing to marry him, so the people of the Xia Family took her back from the countryside—where she had lived all this while—so that she could take their place instead.
Xia Micheng sat on her bunk with a book in her hand. Just then, the door suddenly opened. The bitingly frigid wind invaded the space along with a sickening, sweet metallic scent of blood.
Xia Micheng looked up, only to see a tall and handsome man suddenly topple over into the room.
He was unconscious.
A few people dressed in black swiftly charged in. “Boss, there’s no one around now. Let’s immediately dispatch him.”
“Who said that there’s no one here?”
The leader of this group—a man with a scar seemingly caused by the slash from a blade—glanced at Xia Micheng.
Xia Micheng hadn’t imagined that misfortune after misfortune would pile up this quickly, nor did she expect that this man who suddenly collapsed in her carriage would end up jeopardizing her life. Heavy murderous intent swirled in the scarred man’s eyes; it was apparent that he wanted to silence her by killing her.
Xia Micheng attempted to keep her composure as she glanced at the weapons in their hands before frantically begging for her life. “Please don’t hurt me. I didn’t see anything!”
The scarred man walked closer to her to take a look at Xia Micheng’s face. She had a veil on, which obscured her face, but her clear eyes were exposed to the outside world.
Those clear eyes were unbelievably crystalline. Even when they were darting around, they still managed to be so gentle and beautiful.
The scarred man had never seen such a pair of stunning, alluring eyes before; he was taken by them in an instant. Adding on the fact that he hadn’t touched a single woman in recent days, it wasn’t surprising that less than savory intentions arose within him.
“My pretty little thing, we can leave you unharmed, but you’ll have to service me and my comrades here.”
Xia Micheng’s long, feathery lashes trembled as she said in a pitiful tone, “I don’t want to die. I’m scared. As long as you don’t hurt me, I’ll serve you well.”
“Boss, you go first. We’ll go ahead and send this guy on his merry way before we enjoy ourselves.”
With the ringing of vulgar laughter in his ears and the feeling of the warm feminine body under his own, the scarred man put down his weapon .
However, an alabaster little hand suddenly grabbed at him.
The scarred man looked up and instantly saw the girl’s clear, crystalline eyes. Right now, her eyes had lost the weak and panicked look to them; a cold glint shone in them instead.
“You!”
The scarred man was about to continue, but Xia Micheng raised her hand and drove the silver needle she held in it into his head with an unbelievably smooth motion.
The scarred man’s eyes closed as he fell straight to the ground, unconscious.
“Boss!”
The other men in black were taken aback. They tried to surge forward, but then the man who had collapsed earlier abruptly opened his eyes. With a sweep of his arm, he snatched away the weapon that one of the men in black was holding.
One by one, the men dressed in black collapsed to the ground.
It was so sudden that they didn’t even have the time to process what was happening.
Xia Micheng sat up. She had already known that this man was pretending to be unconscious; the blood on him was not his own.
Xia Micheng raised her head to look at the man. He too looked back at her. He had a pair of narrowed eyes that had a universe of meanings behind them. They were as sharp as an eagle’s talons, and there were even abysses hiding at the bottom of his eyes; whoever looked into them would feel like they were being sucked in.
“Young Master, I apologize for our late arrival.”
Their saviors had arrived and began to clean up the aftermath in an orderly fashion. A trusted subordinate handed a clean handkerchief to the man.
The man wiped his hands in a most graceful way, before striding over to Xia Micheng with steady and composed steps. His knuckles popped out as his fingers closed around her delicate jaw.
He narrowed his eyes, sizing her up with a somewhat amused look. His voice was low and charismatic as he spoke. “How do you think I will handle you?”
His calloused fingers gripped her jaw tightly. Xia Micheng was forced to look up at him. The man towered over her, and his handsomeness was beyond this world. His aura was like the night—strong and powerful, yet chilly as well.
He had already cleaned his hands earlier, but she could still smell that sickly sweet and metallic tang of blood on him.
She had seen something she wasn’t supposed to, but it wasn’t easy for her to just turn around and run; this man was rather dangerous.
Smack!
Xia Micheng straightaway slapped the man’s hand away. “Let go of me! I am the one who will be marrying into the Orchid Garden!” she said with a stern face.
The one who will be marrying into the Orchid Garden? The man raised an eyebrow. How interesting. His… bride?
“You’re from Haicheng City? Then you should know that one of the Xia family’s daughters is going to marry into the Orchid Garden. This wedding is going to rock the entire city, and I am that bride that they speak of. Do you think that you wouldn’t run into even bigger problems if anything were to happen to me? Release me, and it will be as if I haven’t seen anything. I will not speak about this as well!”
Xia Micheng really had to thank her stepmother Li Qianhui now. Li Qianhui had only given her an economy class train ticket for her trip back to Haicheng City. However, she was the one who organized the wedding—a grandiose, extravagant affair that was supposed to boost her reputation.
The Xia Family’s daughter’s marriage into the Orchid Garden was the biggest scoop in Haicheng City, so Xia Micheng was gambling on the chance that the man didn’t want any extra trouble.
The man looked at her with interest. He had been on the receiving end of an assassination attempt from some contract killers hired by his competitors on this day; meeting this girl was a complete accident.
He saw that she was no older than twenty. Even though her face was drained of blood and her clothes were in disarray, her clear eyes were still bright, with a cleverness hiding within and a blinding brilliance that shone in them.
Most importantly, she was his bride.
The man averted his gaze and left with his men.
Xia Micheng slowly unclenched her fists; her nails had been digging into her palm.
The man turned his head, amused. He looked at her and said to her slowly so that she could read his lips, “We will meet again, soon.”
……
The Xias’ wedding was held at Magnifica Manor.
Xia Erxiang peered at her older half-sister Xia Micheng as they waited in the bride’s lounge. “Xia Micheng, your mother died when you were nine. Later on, you pushed Grandpa down the stairs with your own two hands. Even the astrologer said that you’re a walking harbinger of bad luck; that was why dad sent you away to the countryside. If it wasn’t for this wedding that’s supposed to counteract the Orchid Garden’s bad luck, you would have to spend the rest of your days in the boonies. So, you should recognize your place. You’re not a daughter of the Xia Family; you’re just a dog to us!”
“Who are you calling, dog?” Xia Micheng said blandly as she sat in front of the dressing counter.
Xia Erxiang put her hands on her hips. “You of course!”
Xia Micheng’s lips quirked up into a smile. “I know already, so you don’t need to continue yapping.”
It was only then that Xia Erxiang realized that she had played into Xia Micheng’s hands. She peered at Xia Micheng’s clear, sharp eyes. She had had a veil on her face the entire time—ever since her journey from the countryside—but the eyes that peeked out above the veil were so very attractive; just those eyes alone would make anyone think that she was a gorgeous woman whose beauty could fell entire cities.
Xia Erxiang was jealous beyond belief. How she wished she could scoop out Xia Micheng’s eyes. How could this country bumpkin be beautiful? She was just hoodwinking everyone. She was clearly a hideous thing!
“Micheng, the time has come. You may leave now!” Right at that moment, Xia Chunyang and Li Qianhui entered along with an entourage of important guests.
Li Qianhui was Xia Micheng’s stepmother. She had been a renowned actress in the entertainment industry back in her heyday. Even though she had given birth to two daughters, she had maintained her appearance well; she looked like a beautiful young mother with an elegant grace to her.
Li Qianhui had originally been a mistress. However, she was rather crafty. Not only did she successfully hide her past as a mistress, she had even used smart tactics in order to cause waves among the circle of upper crust ladies as the matriarch of the Xia Family.
Li Qianhui had organized the wedding on this day most beautifully—even the wedding gown that Xia Micheng wore had been a special customized order from Milan that cost a pretty penny to make. Everyone praised Li Qianhui for a job well done.
Xia Micheng pretended not to know anything, only revealing the shyness of a girl who was about to be married. She looked at the door of the car in anticipation. “It’s already time, but why has the groom… not come to pick me up yet?”
Li Qianhui’s expression changed when she heard that.
Everyone glanced at each other. What was going on? Did the bride not know that she was going to marry a terminally ill man, one who was about to die?
She was here to wash away the other family’s bad luck. There was no groom for this wedding.
Xia Chunyang stepped forward, guilt and avoidance in his eyes. “Micheng, the groom… The groom is not feeling well today, so he won’t be coming. You should go right ahead.”
Xia Micheng stiffened, but just as quickly, she giggled obediently. “Okay, then I shall take my leave.”
Xia Micheng got into the car alone.
The guests watched as Xiao Micheng’s gorgeous figure disappeared into the car. While she may be a country bumpkin girl, her figure was willowy and stunning with that beautiful wedding gown on her. There was an indescribable grace and allure to the aura that she emanated.
Moreover, her clueless, obedient demeanor evoked overwhelming pity from the guests. Everyone glanced at Li Qianhui and began to gesticulate and whisper among themselves.
“She’s so pretty on the outside, but she’s still just a stepmother in the end, especially with how she’s trying to get someone else’s daughter to tie the knot in this sham marriage instead of her own.”
Li Qianhui’s face darkened. This wedding had originally been within her control, but Xia Micheng had managed to skillfully twist everyone’s opinion in her favor to make her look bad. It seemed like she had underestimated Xia Micheng.
However, there was still time in the coming days. She had ways to put her in her place!
……
Xia Micheng entered the newlyweds’ bedroom upon her arrival at the Orchid Garden.
The lights were switched off. It was dark, and the atmosphere was a little eerie.
Xia Micheng’s black, shiny eyes shone in the dark, looking lustrous and alert. She came to the bed and vaguely saw a man lying on the soft and large mattress.
This was her groom.
Xia Micheng reached out, intending to check his pulse.
However, the next second, her slender arm was suddenly caught by slender fingers in a tight hold. The world spun, and then she found herself pinned under him.
Xia Micheng was startled. They had said that her new husband was a terminally ill man on the verge of death, but the fingers holding her arm in a vice grip were powerful. He was clearly a man who was very much in the pink of health.
Who was he?
Xia Micheng swiftly crooked her knee and aimed it right at his nether regions.
However, the man was even faster than her. He easily evaded her attack and with a press of his knee, he restrained her completely.
His movements were quick, precise, and brutal.
“Who are you? Let go of me!”
Xia Micheng struggled with all her might. Their bodies rubbed against each other through the thin fabric of their clothes.
A low and charismatic voice soon rang by her ear. “You’re being rather enthusiastic. Are you that eager in sealing the deal?”
“…”
She was speechless.
Xia Micheng suddenly realized that the man in this room was probably her new husband. However, her new husband was not at all sickly; quite on the contrary, he was a healthy young man.
Xia Micheng quickly grabbed his large hands. “I’m already being still. What are you doing?”
“Noise. Can you make some noise?”
Make some noise?
Right then, Xia Micheng heard the sneaky whisperings from outside the bedroom; a maid had stopped Madam Lu. “Madam, this isn’t exactly good. We should go back…”
“Shh.” The old lady angrily made a shushing motion. “I listen with my ears, not my eyes!”
Madam Lu was listening in, her entire body pressed against the window frame.
Xia Micheng wanted to get up to take a closer look, but Lu Yuzhen grabbed her by the shoulder and pressed her back onto the bed. “Hurry up and scream.”
Xia Micheng guessed that he needed her cooperation in order to put on an act for the old woman outside. However...
“I can’t.”
Lu Yuzhen’s intelligent narrow eyes were as sharp as an eagle’s talon in the dark. He looked at the girl under him; she wasn’t older than twenty. Her brows were currently knitted together and there was reservation in her eyes; yet, there was the fury of humiliation in them.
Lu Yuzhen’s large hands came to her top and then he tore it away with a hard yank.
“Ah!”
Outside, Madam Lu placed her hands together in thankfulness. “Oh, this is wonderful. My grandson isn’t gay. He isn’t impotent. He has finally done the deed! Oh, blessed ancestors! I’m going to be able to hold my great-grandchildren soon!”
Madam Lu jigged in happiness before quickly walking away to light some joss sticks for the family ancestors at the temple.
Xia Micheng swiftly reached out to shove the man above her. This time, Lu Yuzhen cooperated and released her.
Clack. He switched on the light.
She raised her head to look at the man.
The man had already gotten off the bed. The light revealed a handsome face; he was good-looking, the lines of his face seemingly sculpted by the gods. Even his movements revealed an inherent distantness and cold, noble elegance.
However, Xia Micheng was in no mood to drink in the man’s dashing good looks. On the contrary, her pupils shrank.
Because this man...
“It’s you!”
He was the man on the train!
---------------------------------------------------------
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Top 2 Ad Creative of Lilacnovel
Ad Details ：
Headline ：I didn’t know how much I loved her until the moment she left me
Text ："How about you pretending to be my husband?" He snapped his limited edition black card silently, "Ok."
--------------------------------------------------------------------------------
It was autumn in the year 2015 when Xia Micheng took the train to Haicheng City from the countryside.
She had been abandoned in the countryside when she was a nine year-old. It was only on this day that she was finally being taken back to the city. There was only a single reason for this—the Xia family intended to marry her into the Orchid Garden in order to counteract their son’s bad luck. This was a practise that was supposed to save an ailing one’s life.
She had heard that the groom from the Orchid Garden was already terminally ill. Neither of the Xia family’s two daughters were willing to marry him, so the people of the Xia Family took her back from the countryside—where she had lived all this while—so that she could take their place instead.
Xia Micheng sat on her bunk with a book in her hand. Just then, the door suddenly opened. The bitingly frigid wind invaded the space along with a sickening, sweet metallic scent of blood.
Xia Micheng looked up, only to see a tall and handsome man suddenly topple over into the room.
He was unconscious.
A few people dressed in black swiftly charged in. “Boss, there’s no one around now. Let’s immediately dispatch him.”
“Who said that there’s no one here?”
The leader of this group—a man with a scar seemingly caused by the slash from a blade—glanced at Xia Micheng.
Xia Micheng hadn’t imagined that misfortune after misfortune would pile up this quickly, nor did she expect that this man who suddenly collapsed in her carriage would end up jeopardizing her life. Heavy murderous intent swirled in the scarred man’s eyes; it was apparent that he wanted to silence her by killing her.
Xia Micheng attempted to keep her composure as she glanced at the weapons in their hands before frantically begging for her life. “Please don’t hurt me. I didn’t see anything!”
The scarred man walked closer to her to take a look at Xia Micheng’s face. She had a veil on, which obscured her face, but her clear eyes were exposed to the outside world.
Those clear eyes were unbelievably crystalline. Even when they were darting around, they still managed to be so gentle and beautiful.
The scarred man had never seen such a pair of stunning, alluring eyes before; he was taken by them in an instant. Adding on the fact that he hadn’t touched a single woman in recent days, it wasn’t surprising that less than savory intentions arose within him.
“My pretty little thing, we can leave you unharmed, but you’ll have to service me and my comrades here.”
Xia Micheng’s long, feathery lashes trembled as she said in a pitiful tone, “I don’t want to die. I’m scared. As long as you don’t hurt me, I’ll serve you well.”
“Boss, you go first. We’ll go ahead and send this guy on his merry way before we enjoy ourselves.”
With the ringing of vulgar laughter in his ears and the feeling of the warm feminine body under his own, the scarred man put down his weapon .
However, an alabaster little hand suddenly grabbed at him.
The scarred man looked up and instantly saw the girl’s clear, crystalline eyes. Right now, her eyes had lost the weak and panicked look to them; a cold glint shone in them instead.
“You!”
The scarred man was about to continue, but Xia Micheng raised her hand and drove the silver needle she held in it into his head with an unbelievably smooth motion.
The scarred man’s eyes closed as he fell straight to the ground, unconscious.
“Boss!”
The other men in black were taken aback. They tried to surge forward, but then the man who had collapsed earlier abruptly opened his eyes. With a sweep of his arm, he snatched away the weapon that one of the men in black was holding.
One by one, the men dressed in black collapsed to the ground.
It was so sudden that they didn’t even have the time to process what was happening.
Xia Micheng sat up. She had already known that this man was pretending to be unconscious; the blood on him was not his own.
Xia Micheng raised her head to look at the man. He too looked back at her. He had a pair of narrowed eyes that had a universe of meanings behind them. They were as sharp as an eagle’s talons, and there were even abysses hiding at the bottom of his eyes; whoever looked into them would feel like they were being sucked in.
“Young Master, I apologize for our late arrival.”
Their saviors had arrived and began to clean up the aftermath in an orderly fashion. A trusted subordinate handed a clean handkerchief to the man.
The man wiped his hands in a most graceful way, before striding over to Xia Micheng with steady and composed steps. His knuckles popped out as his fingers closed around her delicate jaw.
He narrowed his eyes, sizing her up with a somewhat amused look. His voice was low and charismatic as he spoke. “How do you think I will handle you?”
His calloused fingers gripped her jaw tightly. Xia Micheng was forced to look up at him. The man towered over her, and his handsomeness was beyond this world. His aura was like the night—strong and powerful, yet chilly as well.
He had already cleaned his hands earlier, but she could still smell that sickly sweet and metallic tang of blood on him.
She had seen something she wasn’t supposed to, but it wasn’t easy for her to just turn around and run; this man was rather dangerous.
Smack!
Xia Micheng straightaway slapped the man’s hand away. “Let go of me! I am the one who will be marrying into the Orchid Garden!” she said with a stern face.
The one who will be marrying into the Orchid Garden? The man raised an eyebrow. How interesting. His… bride?
“You’re from Haicheng City? Then you should know that one of the Xia family’s daughters is going to marry into the Orchid Garden. This wedding is going to rock the entire city, and I am that bride that they speak of. Do you think that you wouldn’t run into even bigger problems if anything were to happen to me? Release me, and it will be as if I haven’t seen anything. I will not speak about this as well!”
Xia Micheng really had to thank her stepmother Li Qianhui now. Li Qianhui had only given her an economy class train ticket for her trip back to Haicheng City. However, she was the one who organized the wedding—a grandiose, extravagant affair that was supposed to boost her reputation.
The Xia Family’s daughter’s marriage into the Orchid Garden was the biggest scoop in Haicheng City, so Xia Micheng was gambling on the chance that the man didn’t want any extra trouble.
The man looked at her with interest. He had been on the receiving end of an assassination attempt from some contract killers hired by his competitors on this day; meeting this girl was a complete accident.
He saw that she was no older than twenty. Even though her face was drained of blood and her clothes were in disarray, her clear eyes were still bright, with a cleverness hiding within and a blinding brilliance that shone in them.
Most importantly, she was his bride.
The man averted his gaze and left with his men.
Xia Micheng slowly unclenched her fists; her nails had been digging into her palm.
The man turned his head, amused. He looked at her and said to her slowly so that she could read his lips, “We will meet again, soon.”
……
The Xias’ wedding was held at Magnifica Manor.
Xia Erxiang peered at her older half-sister Xia Micheng as they waited in the bride’s lounge. “Xia Micheng, your mother died when you were nine. Later on, you pushed Grandpa down the stairs with your own two hands. Even the astrologer said that you’re a walking harbinger of bad luck; that was why dad sent you away to the countryside. If it wasn’t for this wedding that’s supposed to counteract the Orchid Garden’s bad luck, you would have to spend the rest of your days in the boonies. So, you should recognize your place. You’re not a daughter of the Xia Family; you’re just a dog to us!”
“Who are you calling, dog?” Xia Micheng said blandly as she sat in front of the dressing counter.
Xia Erxiang put her hands on her hips. “You of course!”
Xia Micheng’s lips quirked up into a smile. “I know already, so you don’t need to continue yapping.”
It was only then that Xia Erxiang realized that she had played into Xia Micheng’s hands. She peered at Xia Micheng’s clear, sharp eyes. She had had a veil on her face the entire time—ever since her journey from the countryside—but the eyes that peeked out above the veil were so very attractive; just those eyes alone would make anyone think that she was a gorgeous woman whose beauty could fell entire cities.
Xia Erxiang was jealous beyond belief. How she wished she could scoop out Xia Micheng’s eyes. How could this country bumpkin be beautiful? She was just hoodwinking everyone. She was clearly a hideous thing!
“Micheng, the time has come. You may leave now!” Right at that moment, Xia Chunyang and Li Qianhui entered along with an entourage of important guests.
Li Qianhui was Xia Micheng’s stepmother. She had been a renowned actress in the entertainment industry back in her heyday. Even though she had given birth to two daughters, she had maintained her appearance well; she looked like a beautiful young mother with an elegant grace to her.
Li Qianhui had originally been a mistress. However, she was rather crafty. Not only did she successfully hide her past as a mistress, she had even used smart tactics in order to cause waves among the circle of upper crust ladies as the matriarch of the Xia Family.
Li Qianhui had organized the wedding on this day most beautifully—even the wedding gown that Xia Micheng wore had been a special customized order from Milan that cost a pretty penny to make. Everyone praised Li Qianhui for a job well done.
Xia Micheng pretended not to know anything, only revealing the shyness of a girl who was about to be married. She looked at the door of the car in anticipation. “It’s already time, but why has the groom… not come to pick me up yet?”
Li Qianhui’s expression changed when she heard that.
Everyone glanced at each other. What was going on? Did the bride not know that she was going to marry a terminally ill man, one who was about to die?
She was here to wash away the other family’s bad luck. There was no groom for this wedding.
Xia Chunyang stepped forward, guilt and avoidance in his eyes. “Micheng, the groom… The groom is not feeling well today, so he won’t be coming. You should go right ahead.”
Xia Micheng stiffened, but just as quickly, she giggled obediently. “Okay, then I shall take my leave.”
Xia Micheng got into the car alone.
The guests watched as Xiao Micheng’s gorgeous figure disappeared into the car. While she may be a country bumpkin girl, her figure was willowy and stunning with that beautiful wedding gown on her. There was an indescribable grace and allure to the aura that she emanated.
Moreover, her clueless, obedient demeanor evoked overwhelming pity from the guests. Everyone glanced at Li Qianhui and began to gesticulate and whisper among themselves.
“She’s so pretty on the outside, but she’s still just a stepmother in the end, especially with how she’s trying to get someone else’s daughter to tie the knot in this sham marriage instead of her own.”
Li Qianhui’s face darkened. This wedding had originally been within her control, but Xia Micheng had managed to skillfully twist everyone’s opinion in her favor to make her look bad. It seemed like she had underestimated Xia Micheng.
However, there was still time in the coming days. She had ways to put her in her place!
……
Xia Micheng entered the newlyweds’ bedroom upon her arrival at the Orchid Garden.
The lights were switched off. It was dark, and the atmosphere was a little eerie.
Xia Micheng’s black, shiny eyes shone in the dark, looking lustrous and alert. She came to the bed and vaguely saw a man lying on the soft and large mattress.
This was her groom.
Xia Micheng reached out, intending to check his pulse.
However, the next second, her slender arm was suddenly caught by slender fingers in a tight hold. The world spun, and then she found herself pinned under him.
Xia Micheng was startled. They had said that her new husband was a terminally ill man on the verge of death, but the fingers holding her arm in a vice grip were powerful. He was clearly a man who was very much in the pink of health.
Who was he?
Xia Micheng swiftly crooked her knee and aimed it right at his nether regions.
However, the man was even faster than her. He easily evaded her attack and with a press of his knee, he restrained her completely.
His movements were quick, precise, and brutal.
“Who are you? Let go of me!”
Xia Micheng struggled with all her might. Their bodies rubbed against each other through the thin fabric of their clothes.
A low and charismatic voice soon rang by her ear. “You’re being rather enthusiastic. Are you that eager in sealing the deal?”
“…”
She was speechless.
Xia Micheng suddenly realized that the man in this room was probably her new husband. However, her new husband was not at all sickly; quite on the contrary, he was a healthy young man.
Xia Micheng quickly grabbed his large hands. “I’m already being still. What are you doing?”
“Noise. Can you make some noise?”
Make some noise?
Right then, Xia Micheng heard the sneaky whisperings from outside the bedroom; a maid had stopped Madam Lu. “Madam, this isn’t exactly good. We should go back…”
“Shh.” The old lady angrily made a shushing motion. “I listen with my ears, not my eyes!”
Madam Lu was listening in, her entire body pressed against the window frame.
Xia Micheng wanted to get up to take a closer look, but Lu Yuzhen grabbed her by the shoulder and pressed her back onto the bed. “Hurry up and scream.”
Xia Micheng guessed that he needed her cooperation in order to put on an act for the old woman outside. However...
“I can’t.”
Lu Yuzhen’s intelligent narrow eyes were as sharp as an eagle’s talon in the dark. He looked at the girl under him; she wasn’t older than twenty. Her brows were currently knitted together and there was reservation in her eyes; yet, there was the fury of humiliation in them.
Lu Yuzhen’s large hands came to her top and then he tore it away with a hard yank.
“Ah!”
Outside, Madam Lu placed her hands together in thankfulness. “Oh, this is wonderful. My grandson isn’t gay. He isn’t impotent. He has finally done the deed! Oh, blessed ancestors! I’m going to be able to hold my great-grandchildren soon!”
Madam Lu jigged in happiness before quickly walking away to light some joss sticks for the family ancestors at the temple.
Xia Micheng swiftly reached out to shove the man above her. This time, Lu Yuzhen cooperated and released her.
Clack. He switched on the light.
She raised her head to look at the man.
The man had already gotten off the bed. The light revealed a handsome face; he was good-looking, the lines of his face seemingly sculpted by the gods. Even his movements revealed an inherent distantness and cold, noble elegance.
However, Xia Micheng was in no mood to drink in the man’s dashing good looks. On the contrary, her pupils shrank.
Because this man...
“It’s you!”
He was the man on the train!
---------------------------------------------------------
Due to the word limit, it can only be updated here!
Install the APP to search for the title "Match Made in Heaven" Enjoy Romance Now ;)
Top 3 Ad Creative of Lilacnovel
Ad Details ：
Headline ：I didn’t know how much I loved her until the moment she left me
Text ："How about you pretending to be my husband?" He snapped his limited edition black card silently, "Ok."
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It was autumn in the year 2015 when Xia Micheng took the train to Haicheng City from the countryside.
She had been abandoned in the countryside when she was a nine year-old. It was only on this day that she was finally being taken back to the city. There was only a single reason for this—the Xia family intended to marry her into the Orchid Garden in order to counteract their son’s bad luck. This was a practise that was supposed to save an ailing one’s life.
She had heard that the groom from the Orchid Garden was already terminally ill. Neither of the Xia family’s two daughters were willing to marry him, so the people of the Xia Family took her back from the countryside—where she had lived all this while—so that she could take their place instead.
Xia Micheng sat on her bunk with a book in her hand. Just then, the door suddenly opened. The bitingly frigid wind invaded the space along with a sickening, sweet metallic scent of blood.
Xia Micheng looked up, only to see a tall and handsome man suddenly topple over into the room.
He was unconscious.
A few people dressed in black swiftly charged in. “Boss, there’s no one around now. Let’s immediately dispatch him.”
“Who said that there’s no one here?”
The leader of this group—a man with a scar seemingly caused by the slash from a blade—glanced at Xia Micheng.
Xia Micheng hadn’t imagined that misfortune after misfortune would pile up this quickly, nor did she expect that this man who suddenly collapsed in her carriage would end up jeopardizing her life. Heavy murderous intent swirled in the scarred man’s eyes; it was apparent that he wanted to silence her by killing her.
Xia Micheng attempted to keep her composure as she glanced at the weapons in their hands before frantically begging for her life. “Please don’t hurt me. I didn’t see anything!”
The scarred man walked closer to her to take a look at Xia Micheng’s face. She had a veil on, which obscured her face, but her clear eyes were exposed to the outside world.
Those clear eyes were unbelievably crystalline. Even when they were darting around, they still managed to be so gentle and beautiful.
The scarred man had never seen such a pair of stunning, alluring eyes before; he was taken by them in an instant. Adding on the fact that he hadn’t touched a single woman in recent days, it wasn’t surprising that less than savory intentions arose within him.
“My pretty little thing, we can leave you unharmed, but you’ll have to service me and my comrades here.”
Xia Micheng’s long, feathery lashes trembled as she said in a pitiful tone, “I don’t want to die. I’m scared. As long as you don’t hurt me, I’ll serve you well.”
“Boss, you go first. We’ll go ahead and send this guy on his merry way before we enjoy ourselves.”
With the ringing of vulgar laughter in his ears and the feeling of the warm feminine body under his own, the scarred man put down his weapon .
However, an alabaster little hand suddenly grabbed at him.
The scarred man looked up and instantly saw the girl’s clear, crystalline eyes. Right now, her eyes had lost the weak and panicked look to them; a cold glint shone in them instead.
“You!”
The scarred man was about to continue, but Xia Micheng raised her hand and drove the silver needle she held in it into his head with an unbelievably smooth motion.
The scarred man’s eyes closed as he fell straight to the ground, unconscious.
“Boss!”
The other men in black were taken aback. They tried to surge forward, but then the man who had collapsed earlier abruptly opened his eyes. With a sweep of his arm, he snatched away the weapon that one of the men in black was holding.
One by one, the men dressed in black collapsed to the ground.
It was so sudden that they didn’t even have the time to process what was happening.
Xia Micheng sat up. She had already known that this man was pretending to be unconscious; the blood on him was not his own.
Xia Micheng raised her head to look at the man. He too looked back at her. He had a pair of narrowed eyes that had a universe of meanings behind them. They were as sharp as an eagle’s talons, and there were even abysses hiding at the bottom of his eyes; whoever looked into them would feel like they were being sucked in.
“Young Master, I apologize for our late arrival.”
Their saviors had arrived and began to clean up the aftermath in an orderly fashion. A trusted subordinate handed a clean handkerchief to the man.
The man wiped his hands in a most graceful way, before striding over to Xia Micheng with steady and composed steps. His knuckles popped out as his fingers closed around her delicate jaw.
He narrowed his eyes, sizing her up with a somewhat amused look. His voice was low and charismatic as he spoke. “How do you think I will handle you?”
His calloused fingers gripped her jaw tightly. Xia Micheng was forced to look up at him. The man towered over her, and his handsomeness was beyond this world. His aura was like the night—strong and powerful, yet chilly as well.
He had already cleaned his hands earlier, but she could still smell that sickly sweet and metallic tang of blood on him.
She had seen something she wasn’t supposed to, but it wasn’t easy for her to just turn around and run; this man was rather dangerous.
Smack!
Xia Micheng straightaway slapped the man’s hand away. “Let go of me! I am the one who will be marrying into the Orchid Garden!” she said with a stern face.
The one who will be marrying into the Orchid Garden? The man raised an eyebrow. How interesting. His… bride?
“You’re from Haicheng City? Then you should know that one of the Xia family’s daughters is going to marry into the Orchid Garden. This wedding is going to rock the entire city, and I am that bride that they speak of. Do you think that you wouldn’t run into even bigger problems if anything were to happen to me? Release me, and it will be as if I haven’t seen anything. I will not speak about this as well!”
Xia Micheng really had to thank her stepmother Li Qianhui now. Li Qianhui had only given her an economy class train ticket for her trip back to Haicheng City. However, she was the one who organized the wedding—a grandiose, extravagant affair that was supposed to boost her reputation.
The Xia Family’s daughter’s marriage into the Orchid Garden was the biggest scoop in Haicheng City, so Xia Micheng was gambling on the chance that the man didn’t want any extra trouble.
The man looked at her with interest. He had been on the receiving end of an assassination attempt from some contract killers hired by his competitors on this day; meeting this girl was a complete accident.
He saw that she was no older than twenty. Even though her face was drained of blood and her clothes were in disarray, her clear eyes were still bright, with a cleverness hiding within and a blinding brilliance that shone in them.
Most importantly, she was his bride.
The man averted his gaze and left with his men.
Xia Micheng slowly unclenched her fists; her nails had been digging into her palm.
The man turned his head, amused. He looked at her and said to her slowly so that she could read his lips, “We will meet again, soon.”
……
The Xias’ wedding was held at Magnifica Manor.
Xia Erxiang peered at her older half-sister Xia Micheng as they waited in the bride’s lounge. “Xia Micheng, your mother died when you were nine. Later on, you pushed Grandpa down the stairs with your own two hands. Even the astrologer said that you’re a walking harbinger of bad luck; that was why dad sent you away to the countryside. If it wasn’t for this wedding that’s supposed to counteract the Orchid Garden’s bad luck, you would have to spend the rest of your days in the boonies. So, you should recognize your place. You’re not a daughter of the Xia Family; you’re just a dog to us!”
“Who are you calling, dog?” Xia Micheng said blandly as she sat in front of the dressing counter.
Xia Erxiang put her hands on her hips. “You of course!”
Xia Micheng’s lips quirked up into a smile. “I know already, so you don’t need to continue yapping.”
It was only then that Xia Erxiang realized that she had played into Xia Micheng’s hands. She peered at Xia Micheng’s clear, sharp eyes. She had had a veil on her face the entire time—ever since her journey from the countryside—but the eyes that peeked out above the veil were so very attractive; just those eyes alone would make anyone think that she was a gorgeous woman whose beauty could fell entire cities.
Xia Erxiang was jealous beyond belief. How she wished she could scoop out Xia Micheng’s eyes. How could this country bumpkin be beautiful? She was just hoodwinking everyone. She was clearly a hideous thing!
“Micheng, the time has come. You may leave now!” Right at that moment, Xia Chunyang and Li Qianhui entered along with an entourage of important guests.
Li Qianhui was Xia Micheng’s stepmother. She had been a renowned actress in the entertainment industry back in her heyday. Even though she had given birth to two daughters, she had maintained her appearance well; she looked like a beautiful young mother with an elegant grace to her.
Li Qianhui had originally been a mistress. However, she was rather crafty. Not only did she successfully hide her past as a mistress, she had even used smart tactics in order to cause waves among the circle of upper crust ladies as the matriarch of the Xia Family.
Li Qianhui had organized the wedding on this day most beautifully—even the wedding gown that Xia Micheng wore had been a special customized order from Milan that cost a pretty penny to make. Everyone praised Li Qianhui for a job well done.
Xia Micheng pretended not to know anything, only revealing the shyness of a girl who was about to be married. She looked at the door of the car in anticipation. “It’s already time, but why has the groom… not come to pick me up yet?”
Li Qianhui’s expression changed when she heard that.
Everyone glanced at each other. What was going on? Did the bride not know that she was going to marry a terminally ill man, one who was about to die?
She was here to wash away the other family’s bad luck. There was no groom for this wedding.
Xia Chunyang stepped forward, guilt and avoidance in his eyes. “Micheng, the groom… The groom is not feeling well today, so he won’t be coming. You should go right ahead.”
Xia Micheng stiffened, but just as quickly, she giggled obediently. “Okay, then I shall take my leave.”
Xia Micheng got into the car alone.
The guests watched as Xiao Micheng’s gorgeous figure disappeared into the car. While she may be a country bumpkin girl, her figure was willowy and stunning with that beautiful wedding gown on her. There was an indescribable grace and allure to the aura that she emanated.
Moreover, her clueless, obedient demeanor evoked overwhelming pity from the guests. Everyone glanced at Li Qianhui and began to gesticulate and whisper among themselves.
“She’s so pretty on the outside, but she’s still just a stepmother in the end, especially with how she’s trying to get someone else’s daughter to tie the knot in this sham marriage instead of her own.”
Li Qianhui’s face darkened. This wedding had originally been within her control, but Xia Micheng had managed to skillfully twist everyone’s opinion in her favor to make her look bad. It seemed like she had underestimated Xia Micheng.
However, there was still time in the coming days. She had ways to put her in her place!
……
Xia Micheng entered the newlyweds’ bedroom upon her arrival at the Orchid Garden.
The lights were switched off. It was dark, and the atmosphere was a little eerie.
Xia Micheng’s black, shiny eyes shone in the dark, looking lustrous and alert. She came to the bed and vaguely saw a man lying on the soft and large mattress.
This was her groom.
Xia Micheng reached out, intending to check his pulse.
However, the next second, her slender arm was suddenly caught by slender fingers in a tight hold. The world spun, and then she found herself pinned under him.
Xia Micheng was startled. They had said that her new husband was a terminally ill man on the verge of death, but the fingers holding her arm in a vice grip were powerful. He was clearly a man who was very much in the pink of health.
Who was he?
Xia Micheng swiftly crooked her knee and aimed it right at his nether regions.
However, the man was even faster than her. He easily evaded her attack and with a press of his knee, he restrained her completely.
His movements were quick, precise, and brutal.
“Who are you? Let go of me!”
Xia Micheng struggled with all her might. Their bodies rubbed against each other through the thin fabric of their clothes.
A low and charismatic voice soon rang by her ear. “You’re being rather enthusiastic. Are you that eager in sealing the deal?”
“…”
She was speechless.
Xia Micheng suddenly realized that the man in this room was probably her new husband. However, her new husband was not at all sickly; quite on the contrary, he was a healthy young man.
Xia Micheng quickly grabbed his large hands. “I’m already being still. What are you doing?”
“Noise. Can you make some noise?”
Make some noise?
Right then, Xia Micheng heard the sneaky whisperings from outside the bedroom; a maid had stopped Madam Lu. “Madam, this isn’t exactly good. We should go back…”
“Shh.” The old lady angrily made a shushing motion. “I listen with my ears, not my eyes!”
Madam Lu was listening in, her entire body pressed against the window frame.
Xia Micheng wanted to get up to take a closer look, but Lu Yuzhen grabbed her by the shoulder and pressed her back onto the bed. “Hurry up and scream.”
Xia Micheng guessed that he needed her cooperation in order to put on an act for the old woman outside. However...
“I can’t.”
Lu Yuzhen’s intelligent narrow eyes were as sharp as an eagle’s talon in the dark. He looked at the girl under him; she wasn’t older than twenty. Her brows were currently knitted together and there was reservation in her eyes; yet, there was the fury of humiliation in them.
Lu Yuzhen’s large hands came to her top and then he tore it away with a hard yank.
“Ah!”
Outside, Madam Lu placed her hands together in thankfulness. “Oh, this is wonderful. My grandson isn’t gay. He isn’t impotent. He has finally done the deed! Oh, blessed ancestors! I’m going to be able to hold my great-grandchildren soon!”
Madam Lu jigged in happiness before quickly walking away to light some joss sticks for the family ancestors at the temple.
Xia Micheng swiftly reached out to shove the man above her. This time, Lu Yuzhen cooperated and released her.
Clack. He switched on the light.
She raised her head to look at the man.
The man had already gotten off the bed. The light revealed a handsome face; he was good-looking, the lines of his face seemingly sculpted by the gods. Even his movements revealed an inherent distantness and cold, noble elegance.
However, Xia Micheng was in no mood to drink in the man’s dashing good looks. On the contrary, her pupils shrank.
Because this man...
“It’s you!”
He was the man on the train!
---------------------------------------------------------
Due to the word limit, it can only be updated here!
Install the APP to search for the title "Match Made in Heaven" Enjoy Romance Now ;)
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 126 | 126 | 126 |
| Popularity | 916 | 916 | 914 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | India,Netherlands,Malaysia,Norway,United Kingdom,United States,Australia,Philippines,Singapore,Germany,Canada | Australia,United States,United Kingdom,Canada,Singapore,Netherlands,Germany,Philippines,Norway,India,Malaysia | Australia,United States,United Kingdom,Canada,Singapore,Netherlands,Philippines,Germany,Norway,India,Malaysia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Lilacnovel in recent advertising is Messenger, and the main creative type is Image.
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