Turn The Page Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Turn The Page's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Turn The Page.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Turn The Page
App Name : Turn The Page
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Christopher Whisker
Publisher : Instagram,Facebook
Total creative ads during the time period : 137
Duration : 254
Popularity : 8,045
Check ASO Keywords of Turn The Page
2. Turn The Page’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Turn The Page in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Turn The Page in the recent period. As of 2020-07-28, among the Turn The Page‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-07-28, Turn The Page's the proportion of networks impressions are placed like this:
Instagram's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-07-28, Turn The Page‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Turn The Page
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Turn The Page. We can see some advertising trends.
Top 1 Ad Creative of Turn The Page
Ad Details ：
Headline ：
Text ：Having nearly died from smallpox at the age of eight Edward Jenner went on to become a doctor. Smallpox was the scourge of the age in which he lived accounting for some 60 million deaths across Europe in the 18th century. But Jenner noticed that when someone contracted cowpox, a much milder form of the disease, they became immune from smallpox. To test his theory Jenner deliberately infected a young lad, James Phipps, with matter taken from the sores of a cowpox sufferer. Phipps quickly fell ill and, once recovered, Jenner infected him with smallpox. This time he stayed well. Jenner had discovered the first vaccine - named after the Latin word for cow – and the rest is history.
In a similar way the Bible tells us that we are all suffering from a terrible disease – a broken relationship with a loving God. Untreated it leads to spiritual death. But in his love God has provided a vaccine – his perfect son Jesus who carried immunity from death. It’s freely available to all but, like any vaccine, in order to benefit from it we must first be willing to take it.
Click here to find out more about what it means to be a follower of Jesus: http://turn-the-page.co.uk/what-is-a-christian/
www.turn-the-page.co.uk
Did you know you can listen to this story and many others by subscribing to Turn The Page in Apple podcasts?
#vaccine #smallpox #cowpox #edwardjenner #sin #brokenrelationship #healing #cure #immune #immunity
Top 2 Ad Creative of Turn The Page
Ad Details ：
Headline ：
Text ：Mark’s Gospel introduces the life of Jesus with these words, ‘At that time’. But why that time? Why not a century earlier or later? Well Jesus was Good News and there’s no point having good news if you can’t tell anyone about it. In 27 BC Augustus became Roman Emperor and began to build the first official postal service. He and his successors built some 47,000 miles of roads. For the first time news could travel fast and wide across the known world.
So, let me speculate for a moment. Because of Coronavirus our world has been forced to slow down and millions of us are confined to our homes. Our normal routines have been shaken and the security we relied upon removed. Now we have time to think, time to question the foundations on which we‘ve built our lives. At the same time the internet has enabled an explosion of Christian activity with the Good News of Jesus being proclaimed across the world. If this had happened twenty years ago, we’d all be at home twiddling our thumbs. As someone has said, God is never early and never late, He’s always on time.
Click here to find out more about what it means to be a follower of Jesus: http://turn-the-page.co.uk/what-is-a-christian/
www.turn-the-page.co.uk
Did you know you can listen to this story and many others by subscribing to Turn The Page in Apple podcasts?
#gospel #marksgospel #augustus #emperoraugustus #postalservice #communication #internet #timing #ontime #proclamation
Top 3 Ad Creative of Turn The Page
Ad Details ：
Headline ：
Text ：This week I was one of the lucky ones. My visit to the supermarket happened to coincide with a fresh delivery of toilet rolls and my timing was perfect. Like piranhas circling a wounded animal, customers hovered while the shop floor assistant attempted to stack the shelves. It was a pointless exercise. As fast as he unpacked them, they were gone in a feeding frenzy worthy of any nature documentary.
It just goes to show that despite appearances we’re not as nice as we might like to make out. It doesn’t take much for our selfish genes to come to the fore and provoke a me-first attitude.
Perhaps we should add the words of St Paul to the top of our shopping list. He urges us to ‘do nothing out of selfish ambition or vain conceit, but in humility consider others better than yourselves. Each of you should look not only to your own interests, but also to the interests of others. Your attitude should be the same as that of Christ Jesus.’
How refreshing it would be if instead of needlessly stockpiling our homes with a lifetime’s supply of loo rolls, we could look first to the needs of those around us.
Click here to find out more about what it means to be a follower of Jesus: http://turn-the-page.co.uk/what-is-a-christian/
www.turn-the-page.co.uk
Did you know you can listen to this story and many others by subscribing to Turn The Page in Apple podcasts?
#toiletrolls #loorolls #supermarket #selfishgene #mefirst #goodneighbour #selfish #selfless #panicbuying #stockpiling
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 5 | 5 | 5 |
| Popularity | 72 | 70 | 70 |
| Dimensions | 275 x 183 | 600 x 374 | 600 x 400 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 17 | 17 | 17 |
| Countries | United Kingdom,United States,Canada,Australia | Australia,United Kingdom,Canada,United States | Australia,Canada,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Turn The Page in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Turn The Page's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Turn The Page, you can click the app name below to view related reports, or you can find more info in ASOTools.