Tuya Smart Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Tuya Smart’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tuya Smart.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Tuya Smart

App Name : Tuya Smart


Tuya Smart-SocialPeta

OS : Android

Network : Google Ads(Admob),Audience Network,Facebook

Developer : Tuya Inc.

Publisher : YouCam Nails - Manicure Salon for Custom Nail Art,Water Drink Reminder,Abs workout 7 minutes,Lineup Puzzle Challenge,AppBox Pro,地铁跑酷 - 官方中文版,BeautyPlus - Easy Photo Editor Selfie Camera,Treehouse Table

Total creative ads during the time period : 174

Duration : 465

Popularity : 11,938

2. Tuya Smart’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Tuya Smart in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Tuya Smart in the recent period. As of 2020-08-24, among the Tuya Smart‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-24, Tuya Smart’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-24, Tuya Smart‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Tuya Smart

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tuya Smart. We can see some advertising trends.

Top 1 Ad Creative of Tuya Smart

Ad Details :

Headline :Tuya IoT Platform

Text :Find your smart products here! High-quality, cost-effective and 11,000+ products...

Top 2 Ad Creative of Tuya Smart

Ad Details :

Headline :Tuya IoT Platform

Text :Find your smart products here! High-quality, cost-effective and 11,000+ products...

Top 3 Ad Creative of Tuya Smart

Ad Details :

Headline :Tuya IoT Platform

Text :Interested in getting the one-stop smart products and OEM order from Tuya? Choose the...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 78 59 27
Popularity 368 229 210
Dimensions 741 x 417 796 x 416 796 x 415
Creative Type Video Image Image
Network Audience Network Audience Network Audience Network
Related Ads 51 51 51
Countries Australia,United States,United Kingdom,Canada United States,Australia,United Kingdom,Canada Australia,Canada,United States,United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for Tuya Smart in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Tuya Smart’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Tuya Smart, you can click the app name below to view related reports.