Tuya Smart Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tuya Smart's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tuya Smart.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tuya Smart
App Name : Tuya Smart
Logo：
OS : Android
Network : Google Ads(Admob),Audience Network,Facebook
Developer : Tuya Inc.
Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,Water Drink Reminder,Abs workout 7 minutes,Lineup Puzzle Challenge,AppBox Pro,地铁跑酷 - 官方中文版
Total creative ads during the time period : 282
Duration : 666
Popularity : 27,188
Check ASO Keywords of Tuya Smart
2. Tuya Smart’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tuya Smart in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tuya Smart in the recent period. As of 2021-03-13, among the Tuya Smart‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Tuya Smart's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-13, Tuya Smart‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Tuya Smart
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tuya Smart. We can see some advertising trends.
Top 1 Ad Creative of Tuya Smart
Ad Details ：
Headline ：SMARTPAWBurpurr Premium Smart Pet Feeder
Text ：🔥YOUR PET ITEMS ARE STILL WITH US🔥
Your Pet Might Need It, Come Back Now!
🚀LIMITED STOCKS LEFT🚀
Top 2 Ad Creative of Tuya Smart
Ad Details ：
Headline ：SMARTPAWBurpurr Premium Smart Pet Feeder
Text ：🔥YOUR PET ITEMS ARE STILL WITH US🔥
Your Pet Might Need It, Come Back Now!
🚀LIMITED STOCKS LEFT🚀
Top 3 Ad Creative of Tuya Smart
Ad Details ：
Headline ：SMARTPAWBurpurr Premium Smart Pet Feeder
Text ：🔥YOUR PET ITEMS ARE STILL WITH US🔥
Your Pet Might Need It, Come Back Now!
🚀LIMITED STOCKS LEFT🚀
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 163 | 163 | 163 |
| Popularity | 974 | 974 | 973 |
| Dimensions | 600 x 599 | 600 x 599 | 600 x 599 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Singapore | Singapore | Singapore |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Tuya Smart in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Tuya Smart's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tuya Smart, you can click the app name below to view related reports, or you can find more info in ASOTools.