Udemy for Business Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Udemy for Business's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Udemy for Business.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Udemy for Business
App Name : Udemy for Business
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Udemy
Publisher : Instagram,Facebook,Ameba,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 346
Duration : 461
Popularity : 39,597
Check ASO Keywords of Udemy for Business
2. Udemy for Business’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Udemy for Business in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Udemy for Business in the recent period. As of 2021-03-15, among the Udemy for Business‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 85.19%, Carousel category's proportion is 14.81%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Udemy for Business's the proportion of networks impressions are placed like this:
Instagram's proportion is 29.37%,
Facebook's proportion is 29.14%,
Messenger's proportion is 22.11%,
Audience Network's proportion is 19.38%,
's proportion is .
In the date of 2021-03-15, Udemy for Business‘s network with the most ads is Instagram and its proportion is 27.16%.
3. Top 3 Ad Creative Analysis of Udemy for Business
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Udemy for Business. We can see some advertising trends.
Top 1 Ad Creative of Udemy for Business
Ad Details ：
Headline ：Get the report
Text ：The results are in! View the most sought-after skills by industry and explore how they’ll influence learning in 2021.
Top 2 Ad Creative of Udemy for Business
Ad Details ：
Headline ：Get the report
Text ：The results are in! View the most sought-after skills by industry and explore how they’ll influence learning in 2021.
Top 3 Ad Creative of Udemy for Business
Ad Details ：
Headline ：Successfully Navigate Change in a Remote Working World
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 87 | 87 | 88 |
| Popularity | 349 | 339 | 325 |
| Dimensions | 600 x 600 | 600 x 600 | 1200 x 627 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 7 | 7 | 5 |
| Countries | Australia,Singapore,Indonesia,Hong Kong,United States,Canada,Sweden,United Kingdom | Singapore,Australia | Germany,Sweden |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Udemy for Business in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Udemy for Business's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Udemy for Business, you can click the app name below to view related reports, or you can find more info in ASOTools.