步多多 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 步多多's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 步多多.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 步多多
App Name : 步多多
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,今日头条,趣头条
Developer : 上海序言泽网络科技有限公司
Publisher : 腾讯新闻,WTV影视大全,天天快报-年度成长最快的个性阅读智能推荐资讯软件,腾讯新闻-打开眼界,Blue Light Filter – Screen Dimmer for Eye Care,极速清理管家轻量版,懂球帝 - 足球迷神器（足球、直播、体育、足彩、足球比分）,今日影视大全
Total creative ads during the time period : 10,000
Duration : 574
Popularity : 1,271,793
Check ASO Keywords of 步多多
2. 步多多’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 步多多 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 步多多 in the recent period. As of 2021-03-10, among the 步多多‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, 步多多's the proportion of networks impressions are placed like this:
头条穿山甲's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, 步多多‘s network with the most ads is 头条穿山甲 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 步多多
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 步多多. We can see some advertising trends.
Top 1 Ad Creative of 步多多
Ad Details ：
Headline ：走路赚零花钱，1元即可提现！
Text ：每天步数别浪费，走路就能赚钱，不赚白不赚！
Top 2 Ad Creative of 步多多
Ad Details ：
Headline ：走路赚零花钱，1元即可提现！
Text ：每天步数别浪费，走路就能赚钱，不赚白不赚！
Top 3 Ad Creative of 步多多
Ad Details ：
Headline ：走走路就能赚钱的APP！
Text ：你还不知道吗？现在用步多多，每天走路散步就能赚不少！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 213 | 213 | 199 |
| Popularity | 876 | 875 | 842 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | 腾讯社交广告（广点通） | |
| Related Ads | 2 | 2 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 步多多 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 步多多's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 步多多, you can click the app name below to view related reports, or you can find more info in ASOTools.