Ultius Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Ultius’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ultius.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Ultius

App Name : Ultius

Logo

Ultius-SocialPeta

OS : Android

Network : Facebook,Instagram,Audience Network

Developer : Ultius, Inc.

Publisher :

Total creative ads during the time period : 10

Duration : 913

Popularity : 6,271

2. Ultius’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Ultius in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Ultius in the recent period. As of 2020-08-31, among the Ultius‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 42.86%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 57.14%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, Ultius’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 47.08%,

Instagram’s proportion is 28.53%,

Audience Network’s proportion is 24.4%,

’s proportion is ,

’s proportion is .

In the date of 2020-08-31, Ultius‘s network with the most ads is Facebook and its proportion is 42.86%.

3. Top 3 Ad Creative Analysis of Ultius

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ultius. We can see some advertising trends.

Top 1 Ad Creative of Ultius

Ad Details :

Headline :Great Writing Help—Easy As Cake With Ultius

Text :

Top 2 Ad Creative of Ultius

Ad Details :

Headline :Great Writing Help—Easy As Cake With Ultius

Text :

Top 3 Ad Creative of Ultius

Ad Details :

Headline :Why The Australian Gun Control Approach Won't Work For America

Text :Are Australian gun laws the solution to America’s gun violence problem? Data shows that the United States would not benefit from the same approach.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 268 268 775
Popularity 999 999 999
Dimensions 1280 x 720 1280 x 720 1100 x 350
Creative Type Video Video Image
Network Audience Network Facebook Facebook
Related Ads 1 1 1
Countries Central African,Bangladesh,Malawi,Trinidad and Tobago,Thailand,Greece,Azerbaijan,Cayman Is,Angola,Liberia,Maldives,Cameroon,Lebanon,Bulgaria,Nepal,Bolivia,China,Australia,Algeria Central African,Bangladesh,Malawi,Trinidad and Tobago,Thailand,Greece,Azerbaijan,Cayman Is,Angola,Liberia,Maldives,Cameroon,Lebanon,Bulgaria,Nepal,Bolivia,China,Australia,Algeria United States
Language English English English

Through the above analysis, we can see that the most effective channel for Ultius in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Ultius’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Ultius, you can click the app name below to view related reports.