Ultius Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Ultius's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ultius.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Ultius
App Name : Ultius
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Ultius, Inc.
Publisher : Instagram,Facebook
Total creative ads during the time period : 16
Duration : 1,104
Popularity : 11,378
Check ASO Keywords of Ultius
2. Ultius’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Ultius in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Ultius in the recent period. As of 2021-03-10, among the Ultius‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, Ultius's the proportion of networks impressions are placed like this:
Audience Network's proportion is 42.1%,
Facebook's proportion is 28.95%,
Instagram's proportion is 28.95%,
's proportion is ,
's proportion is .
In the date of 2021-03-10, Ultius‘s network with the most ads is Audience Network and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Ultius
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ultius. We can see some advertising trends.
Top 1 Ad Creative of Ultius
Ad Details ：
Headline ：Ultius | Spend 5 Minutes, Save 5 Hours
Text ：Give us 5 minutes. We'll save you 5 hours.
Learn more about our writing services --> https://ults.co/2Ph8PU5
Top 2 Ad Creative of Ultius
Ad Details ：
Headline ：Great Writing Help—Easy As Cake With Ultius
Text ：
Top 3 Ad Creative of Ultius
Ad Details ：
Headline ：Great Writing Help—Easy As Cake With Ultius
Text ：Connecting with a great American writer or editor using Ultius is a piece cake 🍰. Oh, and we're here 24/7 if you need help 📱.
Try it today: https://ults.co/easy-as-cake
🍰📱🎉
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 364 | 458 | 436 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 224 | 1280 x 720 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 15 | 5 | 3 |
| Countries | United States | Myanmar,United Arab Emirates,Niger,Bahamas,Liberia,Tanzania,Ireland,Tunisia,Morocco,Armenia,Bulgaria,Venezuela,Bosnia Hercegovina,Palestine,Peru,Thailand,Taiwan,Hungary,Nigeria,Qatar | Puerto Rico,Slovak,Serbia and Montenegro,Saudi Arabia,Guyana,Fiji,Taiwan,Morocco,Dominican,Peru,Jamaica,Cayman Is,Germany,Myanmar,Bangladesh,South Africa,United Arab Emirates,Armenia,Central African |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Ultius in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Ultius's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Ultius, you can click the app name below to view related reports, or you can find more info in ASOTools.