UMCU Mobile Banking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the UMCU Mobile Banking's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps UMCU Mobile Banking.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of UMCU Mobile Banking
App Name : UMCU Mobile Banking
Logo：
OS : Android
Network : Audience Network,Facebook,Messenger
Developer : University of Michigan Credit Union
Publisher : Vegan Recipes - Free Vegan Food Cookbook,Instagram
Total creative ads during the time period : 8
Duration : 433
Popularity : 960
Check ASO Keywords of UMCU Mobile Banking
2. UMCU Mobile Banking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser UMCU Mobile Banking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of UMCU Mobile Banking in the recent period. As of 2020-08-29, among the UMCU Mobile Banking‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-29, UMCU Mobile Banking's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2020-08-29, UMCU Mobile Banking‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of UMCU Mobile Banking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of UMCU Mobile Banking. We can see some advertising trends.
Top 1 Ad Creative of UMCU Mobile Banking
Ad Details ：
Headline ：Great Mortgage Rates
Text ：The mortgage for your dream home.
Top 2 Ad Creative of UMCU Mobile Banking
Ad Details ：
Headline ：Great Mortgage Rates
Text ：The mortgage for your dream home.
Top 3 Ad Creative of UMCU Mobile Banking
Ad Details ：
Headline ：Great Mortgage Rates
Text ：The mortgage for your dream home.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 29 | 29 | 29 |
| Popularity | 140 | 140 | 139 |
| Dimensions | 2048 x 2048 | 2048 x 2048 | 2048 x 2048 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United Kingdom,Canada,United States | United States,United Kingdom,Canada,Australia | United Kingdom,Canada,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for UMCU Mobile Banking in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free UMCU Mobile Banking's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to UMCU Mobile Banking, you can click the app name below to view related reports, or you can find more info in ASOTools.