Umpqua Go-To Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Umpqua Go-To's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Umpqua Go-To.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Umpqua Go-To
App Name : Umpqua Go-To
Logo：
OS : iOS
Network : Facebook,Instagram
Developer : Umpqua Bank
Publisher : Instagram
Total creative ads during the time period : 11
Duration : 330
Popularity : 1,636
Check ASO Keywords of Umpqua Go-To
2. Umpqua Go-To’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Umpqua Go-To in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Umpqua Go-To in the recent period. As of 2020-09-30, among the Umpqua Go-To‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-30, Umpqua Go-To's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-30, Umpqua Go-To‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Umpqua Go-To
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Umpqua Go-To. We can see some advertising trends.
Top 1 Ad Creative of Umpqua Go-To
Ad Details ：
Headline ：Chat your Go-To
Text ：You're far from the nearest Umpqua store. You're tight on time. You crave convenience! How will you reconcile these issues with all the banking you need to do? Introducing Go-To, your mobile banker and steadfast financial partner. Your Go-To banker is no automated bot, but an actual human being w...
Top 2 Ad Creative of Umpqua Go-To
Ad Details ：
Headline ：Umpqua Go-To is Easy
Text ：Open a bank account online in minutes with Umpqua. From anywhere. Mobile deposit, checking options with no maintenance charge, and we reimburse ATM fees.
Top 3 Ad Creative of Umpqua Go-To
Ad Details ：
Headline ：The Umpqua Go-To app
Text ：Your Go-To banker can help.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 60 | 41 | 40 |
| Popularity | 392 | 205 | 200 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 400 x 224 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States,Canada,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Umpqua Go-To in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Umpqua Go-To's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Umpqua Go-To, you can click the app name below to view related reports, or you can find more info in ASOTools.