Unimed-BH Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Unimed-BH's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Unimed-BH.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Unimed-BH
App Name : Unimed-BH
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Unimed-BH
Publisher : Instagram,Facebook
Total creative ads during the time period : 24
Duration : 221
Popularity : 1,781
Check ASO Keywords of Unimed-BH
2. Unimed-BH’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Unimed-BH in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Unimed-BH in the recent period. As of 2021-03-07, among the Unimed-BH‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 45.45%, Playable Ads category's proportion is 0.0%, Image category's proportion is 18.18%, Carousel category's proportion is 36.36%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-07, Unimed-BH's the proportion of networks impressions are placed like this:
Instagram's proportion is 48.18%,
Facebook's proportion is 34.64%,
Messenger's proportion is 17.18%,
's proportion is ,
's proportion is .
In the date of 2021-03-07, Unimed-BH‘s network with the most ads is Instagram and its proportion is 45.45%.
3. Top 3 Ad Creative Analysis of Unimed-BH
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Unimed-BH. We can see some advertising trends.
Top 1 Ad Creative of Unimed-BH
Ad Details ：
Headline ：
Text ：A nova carteirinha virtual da Unimed-BH já está disponível no nosso APP. Ela pode ser usada no lugar da carteirinha física que você já conhece, de forma muito mais prática, ágil, segura e sustentável. Baixe agora mesmo o APP da Unimed-BH e nunca mais esqueça sua carteirinha em casa! 😉
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#carteirinhavirtual #unimedbh
Top 2 Ad Creative of Unimed-BH
Ad Details ：
Headline ：
Text ：A nova carteirinha virtual da Unimed-BH já está disponível no nosso APP. Ela pode ser usada no lugar da carteirinha física que você já conhece, de forma muito mais prática, ágil, segura e sustentável. Baixe agora mesmo o APP da Unimed-BH e nunca mais esqueça sua carteirinha em casa! 😉
#carteirinhavirtual #unimedbh
Top 3 Ad Creative of Unimed-BH
Ad Details ：
Headline ：Baixe agora ou atualize seu app.
Text ：No novo app da Unimed-BH, é rápida e fácil a busca pelo atendimento. E você encontra tempo para se cuidar durante o home office. Tecnologia a serviço do cuidado. Baixe agora ou atualize seu app.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 27 | 27 | 16 |
| Popularity | 131 | 131 | 85 |
| Dimensions | 600 x 600 | 600 x 600 | 960 x 960 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Angola,Portugal,Brazil | Angola,Portugal,Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Unimed-BH in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Unimed-BH's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Unimed-BH, you can click the app name below to view related reports, or you can find more info in ASOTools.