UnionBank Online Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the UnionBank Online's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps UnionBank Online.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of UnionBank Online
App Name : UnionBank Online
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : UnionBank of the Philippines
Publisher : Instagram,TopBuzz: Notícias,Vídeos, GIFs,Facebook,Fotor - Photo Editor&Collage,GulogGratis,开箱模拟器 for 皇室战争,appsGratis
Total creative ads during the time period : 370
Duration : 598
Popularity : 54,840
Check ASO Keywords of UnionBank Online
2. UnionBank Online’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser UnionBank Online in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of UnionBank Online in the recent period. As of 2021-03-15, among the UnionBank Online‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, UnionBank Online's the proportion of networks impressions are placed like this:
Facebook's proportion is 74.72%,
Instagram's proportion is 25.28%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, UnionBank Online‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of UnionBank Online
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of UnionBank Online. We can see some advertising trends.
Top 1 Ad Creative of UnionBank Online
Ad Details ：
Headline ：#BankFromHome na!
Text ：No need for forms, no need to go to the branch. You can open an account right at home with just your phone and UB Online!
Top 2 Ad Creative of UnionBank Online
Ad Details ：
Headline ：#BankFromHome na!
Text ：No need for forms, no need to go to the branch. You can open an account right at home with just your phone and UB Online!
Top 3 Ad Creative of UnionBank Online
Ad Details ：
Headline ：Hotline (15s)
Text ：Bakit nga ba ‘di ka mag-UB app?! Download UnionBank Online and open an account today: https://go.onelink.me/OgnL/ca5ecd85 . . . . . Supervised by the Bangko Sentral ng Pilipinas (BSP) with tel no. (+632)8708-7087 & email address consumeraffairs@bsp.gov.ph. Member: PDIC. Maximum Deposit Insurance for Each Depositor P500,000. ASC Ref No. U017P031320U
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 98 | 139 | 53 |
| Popularity | 999 | 993 | 990 |
| Dimensions | 1280 x 1280 | 400 x 400 | 1080 x 1080 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 5 | 2 | 1 |
| Countries | Canada,United States,United Kingdom,Australia | Philippines | Philippines |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for UnionBank Online in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free UnionBank Online's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to UnionBank Online, you can click the app name below to view related reports, or you can find more info in ASOTools.